Skyfall proves to be a very good marketing platform for carmakers

Article by Anita Panait, on November 19, 2012

If you’re observant enough, you’ll notice that the cars seen in Skyfall include a Land Rover, Audi, Jaguar, Kia, Volkswagen, and a vintage Aston Martin. Daniel Craig starred in the latest James Bond movie, which generated $87.8 million in its opening weekend in the U.S. The movie provided plenty of exposure for these featured brands. Before the movie was shown, there was a buzz that the new Aston Martin Vanquish will be featured in the movie. Instead, we saw the Aston Martin DB5, a classic Bond series favourite. Forbes said that Aston Martins were in 11 of the 23 Bond films. The DB5 is powered by a 282-hp Straight-6 engine and can accelerate from zero to 60 mph in 7.1 seconds.

This car was in production from 1953 to 1966 and had a price tag of slightly higher than $6,000 upon its debut. Craig told British TV show "Top Gear" that he just “loves” the DB5. He went on to say that the car “felt right” since the movie is about Bond’s return to his roots and facing “old demons.” The first scene in the film was of a car chase through a busy market.

It involved Land Rover Defender Double Cab pickup, which was driven by co-star Naomi Harris, chasing an Audi Q5 (a 3.0-liter V-6 TDI Quattro). Another car that was featured prominently in the film is the Jaguar XF that chauffeured Judi Dench around. It can be recalled that MSN Cars said in a report last year that the Range Rover Evoque will be used in the movie. None of the main actors were filmed driving it but there were several Evoques in the background. The police cars used were from Kia. Meanwhile, VW was represented by several Beetles tossed off a train.

Regarded as the most successful mid-class sports utility vehicle in Europe, the new Audi Q5 has been made better – it is now more attractive and versatile as well as sportier. This is thanks to several improvements made in terms of design, engines, assistance systems and infotainment. For instance, the new Audi SQ5 TDI is the first S model from the premium German carmaker to be powered by a diesel engine, which provides up to 230 kW (313 hp) of output. Meanwhile, the new Audi Q5 hybrid quattro features a drive unit that is as powerful as a six-cylinder engine but is as economical as a four-cylinder mill.

The new Audi Q5 features a revised flat roof arch that is sharper than before. This roof arch is complemented by a single-frame grille with chamfered top corners. This grille comes with 3D-look vertical chrome struts and Audi rings. The sporty design of the new Audi Q5 is accentuated by new air inlets, bumpers and front fog lights. Audi’s newest mid-class SUV could be availed with optional xenon plus headlights, which feature a continuous strip of LED daytime running lights around the edge. Moreover, the new Audi Q5 could be availed with optional S line exterior and the offroad styling packages.

Interestingly, the engine hood of the new Audi Q5 as well as its wrap-around tailgate is made of aluminum. Its passenger cell, meanwhile, employs advanced form-hardened steels that aren’t only stiffer and stronger but are also lighter.

As designed, the new Audi Q5 features sporty proportions as complemented by flowing lines and sculpted surfaces. One of its distinctive elements is the so-called tornado line that flows just below the side windows and cuts sharp edges just above the wheels.

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