Jeep’s lowest-priced model that’s set for a 2013 release is expected to appeal to a broader range of consumers, according to CEO Michael Manley. The vehicle, which has yet to be named, will be the brand’s smallest and it will share a Fiat platform and powertrain.
Jeep, which had talked about plans for the vehicle last November, said that it mainly wants to design a B-segment Jeep for global markets outside North America.
Manley added that the new vehicle will be offered in the US and is targeted at two demographic groups.
Manley told reporters during a press event for the Jeep 2011 model line at the Chrysler Group's headquarters in suburban Detroit that due to its low price, the brand would be accessible to a “much younger buyer.”
Manley declined to discuss the pricing strategy for the vehicle. Currently, the 2011 Patriot is the lowest priced Jeep at $18,425 including shipping. Meanwhile, the base 2011 Wrangler is priced at $22,795.
Furthermore, the new Jeep is expected to attract baby boomers who left the brand because they had to go for a minivan or crossover, which is more practical for their families.
Manley added that even if this new Jeep is “significantly smaller than a Wrangler,” it will be a true Jeep as the buyer will get “capability, safety and value.” [via autonews - sub. required]