Smart’s “The Sound of Christmas” campaign is in full blast. Through this, smart is giving its fans the opportunity to exercise their creative muscle to fully express the spirit of Christmas according to their own inclinations. With their compositions, they can then create their own personalized Christmas greeting for their friends and family that they can share on their social media accounts.
Here’s the meaty part of this holiday campaign – popular songwriter Graham Candy has written the musical backup for the sound tracks, which will also include the Discoball smart as part of the instrumental accompaniment.
This is perhaps the sweetest way one can celebrate the Christmas season, by saying “Merry Christmas” in their own unique way. Specifically, people can create their own versions of the Christmas Song, “Jolly Old Saint Nicholas” by combining four different soundtracks that they can find at www.smart.com/christmas.
There are several sound options that one can choose from when creating their own rendition of the traditional Christmas song. In fact, there are 512 possible combinations that can be created. When you’re done with your song, you can see it played in a music video featuring the Discoball smart, or Mr. Candy himself.
The campaign, which was conceptualized by K-MB agency for brand communication in Berlin, kicked off last November 26, with Graham Candy fully on board to help in advertising the activity.
He starred in a 20-second teaser film that was distributed on social media websites, which featured the Discoball smart inviting Candy to collaborate, the result of which is the currently active Christmas campaign from smart. A special version of the video is disseminated in Instagram through nine short video loops showing Graham and the Discoball smart collaborating in the studio.
In addition, Graham Candy is actively involved in marketing the campaign through his social media channels – he is posting photos and links to the campaign to make his fans aware of his new activity. Smart's social media pages are awash with activity as well, telling the world that it has a great Christmas activity that everyone should partake of.
What do they get from joining the campaign? They get a chance to win free Christmas tree decorations from smart! Find out what Graham Candy thinks of the smart Christmas campaign in an exclusive interview! The interview will be published at www.smart-magazine.com. In the meantime, smart customers will receive a newsletter in early December inviting them to join the campai