smart, the urban mobility automobile brand, and BoConcept, the Danish urban interior design experts, combined their skills in the specialties of function and form.
Collectively, the two brands’ design teams have fashioned a selection of fixtures and features and a nifty fortwo cabrio. The goal of this design method was to blend the greatest of both creative worlds: the alluring comfort and the warm-hearted personal touches of your own house with the vivacity and hustle of life in the city. The “smart fortwo BoConcept” style signatures and the “smartville” collection will celebrate their Swiss premiere at the Geneva Motor Show.
The association began as an artistic exchange about metropolitan design and gave rise to in the two substantial projects. The needs as they relate to design, function, and quality are almost the same for both disciplines. The increased limits of serviceable spaces are tremendous challenges in both the automobile industry and in designing living spaces, particularly in the framework of a metropolitan environment and urban living.
Because of this, smart and BoConcept both have faced the challenge of creating clever, compact solutions, but without compromising in relation to quality or design. For example, the clever smart mobility concept vehicle offers a solution to reduced parking spaces, and multiuse furniture aids in optimising smaller living spaces. At the same time, both companies are offering their consumers the broadest range possible of options to customise their products.
smart and BoConcept espouse one mutual goal: to optimally make use of the reduced available space in urban areas with products that are designed attractively – products that let customers express their character and, at the same time, arrange their lives, and that also allow for easy expression. The thorough exchange between smart and BoConcept on how to produce appealing living spaces excited both companies. It led to unique furniture and a unique smart that everyone will feel at home in no matter where they are. The experience was new to both companies, but the creative communication within the parameters and within the car designing options was tremendously inspiring for both teams.
The smart fortwo BoConcept signature style
Using a smart BRABUS cabrio to be the beginning point, the design teams from smart and BoConcept created an automobile that unifies design styles from both worlds. The exterior has a renewed and sophisticated look. At the same time, the interior, dominated by natural components such as felt and leather, has a warm-hearted, tranquil feel.
The representative smart body panels come in crystal matte white. Matte colours can now be found in automobile design, having found inspiration from home interiors that exclusively use matte surfaces. The paint’s open texture allows for a superior appearance and an appealing feel.
The classic smart contrast colour for the smart fortwo BoConcept hallmark style is a matte oriental brown metallic. This is used on the tridion cell and the caps of the door mirrors. The soft top is also brown. The colour is a clear allusion to those of the wood used in furniture and appears very refined on a vehicle. Smart light lemon stripes that decorate the caps of both doors’ mirrors and the matte oriental brown metallic BRABUS Monoblock VII alloy wheels create an attractive contrast.
The interior plainly conveys the style of the Danish design teams: it is emphasised by the tobacco brown leather covering the seats, the trim of the interior doors, the indicator instruments, and the sporty BRABUS three-spoked steering wheel.
A grey felt fabric has been integrated into the seats’ back rests, the trim of the interior doors, and the upper parts of the knee pads. As on the outside, the smart light lemon also produces vibrant accents inside – in the seats’ quilting and double stitching, on the steering wheel, and in the surroundings of the indicator instruments. The BoConcept lettering on the velour black floor mats and the labels sewn into the seats state this relationship. The trim of the oak gear button designates the first time that genuine wood has been used in a smart.