Spyker planning to boost its sales with the new C8 Aileron model

Article by Christian A., on August 29, 2010

Spyker Cars NV is relying on its new C8 Aileron model, which is priced at about 198,000-euro ($240,000), to increase annual vehicle sales sevenfold in two years.

Spyker Cars, the Dutch supercar maker that acquired Sweden's Saab Automobile, has a goal to deliver at least 250 C8 Ailerons in 2012.

In an interview, Peter van Rooy, the company's sales manager, said that it has made 214 deliveries since 2002 and that 36 cars were sold last year.

The expansion differs widely from plans by Fiat S.p.A.'s Ferrari brand to maintain production at 2009 levels and remove jobs.

To cut costs incurred for making the C8 Aileron, Spyker has shifted production to its supplier, CAPP Manufacturing Ltd. in Coventry, England, and is targeting US drivers by offering an automatic transmission.

Van Rooy described this car to be much more comfortable and more modern. He also said that buyers aren´t likely to treat this car as an owner's sixth or seventh collector's item and that they will be driving their cars more and will use up more miles.

In 2010, the stock has gained 33%, valuing Spyker at 59.6 million euros. The buyer of the first C8 Aileron, a tailor-made silver-and-white model with turquoise leather seats priced at 260,000-euro, is a Russian billionaire. The car will be delivered in late July to the buyer, which Van Rooy declined to name.

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Topics: spyker, sports car, sales

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