SsangYong returning to the German market

Article by Christian A., on February 7, 2011

Two years after pulling out of Europe’s biggest market that is Germany, South Korean automaker SsangYong is back to sell cars once again. The automaker said it has set up a new German base of operations in Kerpen near Cologne and that it will now work with Alcadis, Europe's Belgium-based SsangYong importer and one of Europe’s biggest importers, to offer four models to German customers. In 2009, Alcadis sold 41,000 cars in the region.

Veteran manager Ulrich Mehling is SsangYong Germany’s new head with 20 years of experience in the auto industry working for companies like Saab, General Motors Co. and Alfa Romeo.

He said SsangYong’s primary goal will be to quickly establish a network of dealers and is, at the moment, in negotiations with a large number of existing car distributors.

SsangYong had 110 dealers at one time in Germany and worked with the Dutch importer Kroymans Corp. before leaving the market.

Two years ago, SsangYong sought bankruptcy protection after higher fuel prices and the global recession squeezed sales of its mainstay SUVs. Late in 2010, Mahindra & Mahindra Ltd., India's largest SUV maker, said it will pay KPW427.1 billion ($378 million) for a 70 percent controlling stake in SsangYong. [via autonews - sub. required]

If you liked the article, share on:

Topics: ssangyong, germany

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries