Nissan introduces the Juke 15RX Personalized Package

Article by Anita Panait, on September 3, 2013

Nissan Motor Co. launched on August 26, 2013, a nationwide communication campaign that features "Star Wars" character "Stormtrooper," as part of its promotional blitz for the Restyled Nissan Juke that was rolled out on the same day.

According to a press release by Nissan, the new communication campaign – dubbed as “Get Juke campaign” is designed to emphasize the new charms of the new model as well as “arouse consumer interest” through a Web promotion blitz.

The blitz will include a special Web site, a Web movie and Twitter and will also involve a TV commercial, cinema advertising and storefront posters at Nissan dealers. The TV commercial will show some Stormtroopers meeting Juke, which influences them and renders them into Juke color.

Nissan also introduced a customized model, "15RX Personalized Package," which will offer drivers the joy and excitement of customizing a vehicle.

The special Juke Web site can be accessed nissan.co.jp/SP/JUKE/PERSONALIZE. The site carries the latest information on the customized model of Juke as well as a "Simulator" and a "Special Movie."

Simulator allows a viewer to change the color of the Juke’s body as well as fine-tune the specifications and colors of various car parts. The special movie, meanwhile, tells the story of Stormtroopers' encounter with Juke at an underground parking lot in Tokyo, Japan. Nissan plans to release sequels of the movie as the promotional campaign unfolds.

First premiered as the Qazana show car - displayed at the 2009 Geneva Motor Show - Juke was manufactured at the London-based Nissan Design Europe and enhanced at Nissan's Design Center (NDC) in Japan. Qashqai, also made at NDE, is retailed in Europe, Asia and Australia while Nissan Juke will be sold in Europe, Japan and the United States.

The result of this worldwide partnership is a car that originates from where East meets West, with necessary contributions from NDE and NDC being critical to producing such a stunning design.

Its highly distinct lines are brought over practically unscathed from Qazana. The intensity of the design mirrors the importance of the B-segment in the European market: Europe is projected to get the lion's share of sales in front of the world market, including North America and Japan.

The design team drew motivation for the all-new Nissan Juke's outline from various surprising sources. They glanced back at various car having the same qualities of a dynamic and well-balanced life - and that roster included rally cars and motorbikes. It's evident to see where those concepts have impacted the design.

The lights likewise mirror the vehicle’s athletic speed. At the front, these are split into two unique components. Forming the upper portion of the bonnet, slender slashes contain running lights and turn indicators, while the main and dipped beams mounted lower on the nose of the auto were stimulated by the auxiliary lamps fitted to rally cars in the 60s and 70s. At the rear, the tail-lights put their own style on the boomerang shaped lights found on the 370Z.

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