Strong truck sales in Canada offset weak car deliveries in February 2014

Article by Anita Panait, on March 7, 2014

Demand for cars was weak last month in Canada, but carmakers were able to log overall increase in auto volumes thanks to record-setting truck sales. Canadian auto sales grew just 0.3 percent higher to 95,639 vehicles, no thanks to severe winter weather in February. Truck sales in the country surged 4.7 percent in the month while passenger car volume dropped 5.9 percent.

For instance, Chrysler Canada logged a 10-percent spike in February sales to 18,522 vehicles, marking its fifty-first consecutive month of year-over-year growth. Chrysler Canada said that because of record volumes for the Ram pickup, Jeep Wrangler and Chrysler Town & Country van, truck sales surged 16.5 percent to 16,352 vehicles, while car sales dropped 22 percent to just 2,170 vehicles.

Ford Motor Co. of Canada, meanwhile, sales slumped 0.4 percent in February to 16,234 vehicles from 16,301 in the same period in 2013.

It posted a 4.3-percent jump in truck sales to 13,094 vehicles, boosted by an 8-percent climb in F-series sales. Ford Motor Co. of Canada, however, saw its car sales dive 16.1 percent to 3,140 vehicles in the month.

Toyota Canada Inc. logged a 1.5-percent rise in monthly sales to 10,942 vehicles, with year-to-date sales surging 5.8 percent over the same period in 2013. Toyota-branded vehicle sales rose slightly by 0.5 percent, to 9,763, thanks to a second consecutive month of record truck sales.

The new Ram 1500 will be available with a new 3.0-liter V6 EcoDiesel engine sending power to the wheels through a TorqueFlite eight-speed automatic transmission. With this combination, the new Ram 1500 delivers unmatched torque, superb capability as well as class-leading fuel efficiency.

For the 2014 model year, the Ram 1500 has a starting price of $24,200, excluding $1,095 destination. A Ram 1500 powered by the 3.0-liter V6 EcoDiesel mated to a TorqueFlite 8-speed automatic gearbox commands a $2,850 premium compared to a similarly equipped Ram 1500 equipped with a 5.7-liter HEMI V8 mated to same gearbox.

Likewise, the new Ram 1500 features a front park assist system and an array of tweaks that improves efficiency and comfort while making the truck friendlier to the environment. For instance, the new Ram 1500 now comes with a humidity sensor, a variable displacement compressor and a pulse-width modulated blower, as well as the latest air conditioning refrigerant technology.

The 2014 Ram 1500 is also loaded with innovative fuel-saving systems that help it top its class in terms of fuel economy. These systems include the eight-speed automatic transmission, pulse-width modulation, stop-start system and thermal management system. The new Ram 1500 also features active aerodynamics like grille shutters and air suspension.

The Ram 1500 earned a rare trio of awards in its previous iteration -- Motor Trend's Truck of the Year, The North American Truck of the Year and Truck of Texas. The 2014 model builds on the strengths of the 2013 version and will feature better fuel economy while raising the standards among trucks.

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Topics: canada, truck, sales



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