Study says Mercedes-Benz owners in China are the wealthiest

Article by Christian A., on December 1, 2014

Hurun Research Institute conducted a study in China to determine the attributes of owners of eight major luxury brands in the country. According to the study, Mercedes-Benz owners in China are likely successful and wealthy entrepreneurs while Cadillac owners are probably white-collar workers.

Owners of the top-selling brand in the country – Audi – are likely government bureaucrats while drivers of BMW are probably those who are newly rich, the report says. Among the brands surveyed, only Lexus owners had no clear attributes. Luxury carmakers are on a race to grab a chunk of China, which is expected by McKinsey & Co. to surpass the United States as the largest premium auto market in 2016.

To better sale China, it is essential for luxury brands to build their image in China and appeal to luxury buyers. According to the study, since most consumers in China are first-time car buyers, newer entrants like Infiniti and Lincoln have better opportunity to grab share from those who have been in the country for a longer time.

The study shows that the a Chinese luxury car owner has an average age of 33.5 years and has an annual household income of CHY984,000 (EUR128,300).

Owners of Mercedes vehicles are still the wealthiest (CHY11.3 million), while drivers of Infiniti units are on the lower end at CHY6.44 million. Hurun Research Institute held focus groups and surveyed 800 premium car owners in 10 cities in China.

If you liked the article, share on:

Topics: mercedes-benz, china

Comments

Recommended

2017 was definitely a great year for Porsche as the automaker was able to break their sales record in the United States. Overall, they delivered a total of 55,420 vehicles,...
by - January 23, 2018
The 2018 Consumer Electric Show is full of exciting new technology for everyone, including the automotive industry. One of the most anticipated is the unveiling of the Linux-based MBUX that...
by - January 22, 2018
With all the photos Mercedes-Benz has been posting of the new 2019 G-Class, not one of those featured the SUV in a light exterior finish, as they were all in...
by - January 22, 2018
When you first glance at the Rhino GX SUV, the first thing that will come to mind is that the vehicle probably has a military style cabin, with thinly padded...
by - January 22, 2018
The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries