Subaru Australia introduces WRX RS40 special edition

Article by Anita Panait, on August 5, 2013

Subaru Australia has launched the WRX RS40 special edition as part of its 40th anniversary celebrations. The All-Wheel Drive WRX RS40 could now be availed for pre-order and will be rolled out to showrooms in the end of August 2013. The WRX RS40 offers over $7000 worth of features that pay homage to the carmaker’s motorsport heritage.

The special edition boasts of WR blue mica paint as well as golden 17-inch alloy wheels. The special also boasts of a variety of Subaru Tecnica International (STI) components, which reminds of the brand’s rallying success around the world.

Subaru Managing Director Nick Senior remarked that the WRX RS40 special edition “makes a direct visual link” to the original World Rally Blue WRXs that helped nurture the brand’s performance credentials worldwide.

He noted that WR Blue remains a customer favorite color in the WRX palette, so it is just fitting that the last of Subaru’s current generation WRX special editions feature the famous blue and gold combination.

He remarked that the WRX has been “a winner for customers in the retained value stakes,” adding that the special editions provide it with more cache. He said that with only 300 special editions available, Subaru expects customers to line up.

The WRX RS40 could only be availed in sedan form and only 300 examples -- all in WR Blue Mica paint – will be built. Subaru WRX is considered an icon in the rallying world after winning six World Rally Championship titles and 10 consecutive Australian Rally Championship crowns.

Subaru Impreza WRX 5-door model and 4-door model will both promote a wide-body style for 2011 that is similar to the WRX STI, accentuating the high-performance attribute of both cars. The new layout is based on a “wide and low” idea and provides both vehicles an authoritative road presence.

The design also keeps up a regular flow from front to rear bumper, fabricating a unique personality and a sense of solidity in the cars. More importantly, curb weight for the 2011 Subaru Impreza WRX models grows by around 33 pounds over the “original body” 2010 models, maintaining their potent acceleration capability.

In front, the 2011 WRX models highlight sharpened bumper corners and broader, blacked-out fog lamp nacelles to emphasize the “wide and low” profile. A protruding lip spoiler with three-dimensional detailing highlights the vehicle’s athletic look. The freshly designed front grille with black base and blacked-out Subaru wing features the headlights’ shape to give the full front end a more robust image, highlighted by greater grille and bumper intake openings.

For the all-new 2011 Subaru Impreza WRX 4-door type, the broader fenders are expanded on the side more than the tail lamps, emphasizing a solid look. The new layout details add to a better drag coefficient.

Press Release

WRX RS40 Makes It Sporty

In its 40th anniversary year and 20 years since the original turbocharged “pocket rocket” WRX went on sale in Japan, Subaru Australia has launched the last of its current generation WRX special editions, the RS40.

The All-Wheel Drive WRX RS40 adds more than $7000 of value-packed features that pay tribute to Subaru’s motorsport heritage.

WRX RS40 is available for pre-order now and will be in showrooms from the end of August.

They include the iconic combination of WR blue mica paint, gold-coloured 17-inch alloy wheels and a variety of Subaru Tecnica International (STI) components – a clear reminder of the brand’s local and international rallying success.

Subaru Managing Director, Nick Senior, said: “This feature-packed special edition makes a direct visual link to the original World Rally Blue WRXs that did so much to grow Subaru’s performance credentials globally.

“WR Blue remains a customer favourite colour in the WRX palette, so it’s entirely fitting that this last-in-line special edition of the current car carries the famous blue and gold combination.”

He added: “WRX has always been a winner for customers in the retained value stakes and the special editions in particular give it even more cache, so with only 300 of these available, we anticipate high demand.”

The additional features are:

Recaro seats with blue coloured Alcantara inserts

STI rear spoiler
STI front lip spoiler
STI short shift gear assembly
STI flexible tower strut brace
Gold-coloured 17″ WRX alloy wheels
Exclusive RS40 decals
Numbered RS40 internal badge
The WRX RS40 is only available in sedan and is strictly limited to 300 units, all in WR Blue Mica paint.

With six World Rally Championship titles and 10 consecutive Australian Rally Championship titles, WRX’s place in history is assured and WRX RS40 is the perfect blend of Subaru’s past and present.

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