Subaru BRZ shows some impressive sales in Japan

Article by Christian A., on March 29, 2012

Sales in Japan so far of Subaru’s new BRZ sporty coupe have been impressive, with a monthly rate that’s quadruple its initial prediction. In a March 28 press release by Subaru parent Fuji Heavy Industries Ltd., it was revealed that 3,551 of the rear-wheel-drive BRZs have seen sold since the car’s debut on Feb. 3.

Subaru had predicted that it will sell just 450 units in Japan each month. But then, it’s not unusual for models newly released in Japan to experience a surge of orders that would gradually decline.

A stripped-down version of the sporty 2.0-liter, four-cylinder BRZ is priced at 2.06 million yen ($24,830) in Japan. This uses the same platform as the Scion FR-S. The car will go on sale in the U.S. on April 20 with a monthly sales target of 500.

The initial sales data suggest that the BRZ has been able to tap a younger customer base that likes sportier driving. Almost 60% of those who buy the BRZ are younger than 40 years old.

Of this figure, two-thirds prefer the six-speed manual over the automatic transmission. WR blue mica is the best-selling color. It’s likely because this is the signature color of Subaru’s WRX performance line.

Subaru BRZ features the Horizontally Opposed Boxer engine, which was developed by Subaru and Toyota Motor Corporation as a joint-project in bringing a sports car that possesses driving pleasure and superior steering response. This Subaru Boxer engine was positioned lower than that of other Subaru models, resulting to the BRZ having one of the lowest centers of gravity among cars on the market today. In turn, the rear-wheel drive sports car’s low center of gravity creates an impressive handling character and, when combined with light-weight chassis, it helps the BRZ realize Subaru's objective of "Pure Handling Delight."

Subaru BRZ’s product concept is "Pure Handling Delight," which is a driving experience taken to a whole new level. Aside from low center of gravity, the car’s Horizontally-Opposed Boxer engine exhibits the inherent qualities of light weight and compactness. The engine is placed even lower as well as closer to the chassis’ center, resulting to these inherent attributes or qualities being maximized. The Subaru BRZ is a fun rear-wheel drive sports car that you will enjoy driving with ease and peace of mind.

The Subaru BRZ’s Boxer engine is low-mounted on specially designed sub-frame forming a "super-low center of gravity package." Through this arrangement, the Subaru BRZ has achieved its low driving position, which is typical of sports cars. The car’s overall height is 1,300 millimeters and it has a wide and a low body at 1,775 mm. However, this stylish car offers 2+2 seating and has a trunk with ample storage space. And not only is the Subaru BRZ a sports car, it can also be an ideal driving partner for long tours, thanks to its unexpected utility.

Topics: subaru, subaru brz, japan

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