Subaru expects to sell 500,000 units in the US by 2015

Article by Anita Panait, on September 20, 2013

Subaru estimates that its annual sales in the United States will reach 500,000 vehicles by 2015, boosted by new models, additional production capacity and surging industry volumes, according to Dean Evans, chief marketing officer of Subaru of America. Evans said that Subaru will sell between 410,000 and 420,000 units this year, adding that the carmaker could easily sell 10,000 to 20,000 more vehicles if it could gain additional production capacity.

Subaru currently operates one site in Japan and another one in Lafayette, Indiana. Subaru plans to expand the Lafayette site 2016 when it adds production of the Impreza compact. Evans said during an Automotive News marketing seminar that their “only wall is the wall of production capacity."

Subaru of America’s CMO said that the carmaker will increase its measured media spending to $300 million in 2014, after spending $190.5 million on measured media in 2012. Subaru sold a record 336,441 vehicles in the US in 2012 and managed to post a 29-percent surge in sales in the first eight months of 2013 to 281,652 vehicles.

Boosting the company’s sales are the redesigned Forester and new XV Crosstrek and BRZ. Subaru is planning a revamp of the Legacy sedan and Outback wagon in the third quarter of 2014.

Its styling is rugged and it is quite functional as well, as the four-wheel independent suspension highlights a raised configuration in the all-new Subaru XV Crosstrek. The all-new crossover model's 8.7 inches of ground clearance is higher than most crossovers and a few dedicated SUVs. The Subaru XV Crosstrek utilizes regular 17-inch alloy wheels with 225/55 R17 all-season tires to give all-weather traction and performance. The fourwheel circle brake system in the Subaru XV Crosstrek highlights bigger front rotors than on the Impreza 2.5i models.

The regular five-speed manual transmission integrates the Subaru Incline Start Assist feature, which will quickly hold the car while the driver coordinates brake and clutch to pull away from a stop on a slope. Available for the Subaru XV Crosstrek Premium models and default on the Limited trim line; the Subaru Lineartronic CVT gives endless variability between the highest and lowest proportions with no discernible strides or shifts.

The CVT continuously and easily adjusts to performance demand, helping to keep the engine in its most productive operating range. A six-speed manual mode with steering wheel paddle shifters enables the driver to manage the transmission by means of six pre-set ratios. With either transmission option, a standard ECO gauge gives the driver the means to operate the car as economically as conceivable.

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