Subaru has a new global brand slogan: ‘Confidence in Motion’

Article by Christian A., on November 9, 2010

“Confidence in Motion” is the new global brand slogan for Subaru, the only brand that was able to boost sales in the US for the past three years. Ikuo Mori, president of Fuji Heavy Industries Ltd., said that the brand will start using the slogan after it reveals a concept vehicle at this month's Los Angeles Auto Show that exemplifies the new theme.

“Confidence in Motion” is evident of Subaru’s focus on engineering and safety. It also refers to Subaru’s commitment to innovating in order to cope with the changing customer demands, according to Fuji Heavy Industries, which builds Subaru vehicles.

The Subaru brand posted a 25% increase in US sales in October. It also posted a 23% gain for the year, which is more than twice the industry advance. In 2008, Subaru was able to increase US sales as the market struggled. Last year, Subaru was one of three that was able to raise sales.

Subaru is actually on track to rebound this fiscal year from a loss last year. Mori also revealed a revised earnings forecast for the fiscal year ending March 31, 2011.

Mori had doubled his net income outlook to ¥50 billion ($597.7 million), compared with a $196.7 million net loss the previous year.

Earlier, Fuji Heavy had posted a net profit of $298.9 million for 2010. [via autonews - sub. required]

If you liked the article, share on:

Topics: subaru, advertising

Comments

Recommended

In case you missed it, Ferrari is joining the world of crossovers. As SUV and crossovers continue to rule the demand in the automotive world, the Italian sports car maker...
by - November 13, 2018
McLaren has already commenced the production of the McLaren Senna sports car this year. On the other hand, Aston Martin will start building the much-anticipated Aston Martin Valkyrie hypercar in...
by - November 13, 2018
Volkswagen is introducing its smallest sports utility vehicle so far, this further expanding its SUV lineup. With the new and tiny Volkswagen T-Cross, the German carmaker is taking advantage of...
by - November 9, 2018
Here is good news for those who were lucky enough to place an order for the only 10 exclusive examples of the Apollo IE hypercar. Apollo Automobil, in collaboration with...
by - November 8, 2018
SEAT SA is commencing production of an all-new car at its Martorell facilities in Spain. However, its plant won't be assembling a new SEAT car. The Spanish carmaker is now...
by - November 8, 2018