Subaru has a new global brand slogan: ‘Confidence in Motion’

Article by Christian A., on November 9, 2010

“Confidence in Motion” is the new global brand slogan for Subaru, the only brand that was able to boost sales in the US for the past three years. Ikuo Mori, president of Fuji Heavy Industries Ltd., said that the brand will start using the slogan after it reveals a concept vehicle at this month's Los Angeles Auto Show that exemplifies the new theme.

“Confidence in Motion” is evident of Subaru’s focus on engineering and safety. It also refers to Subaru’s commitment to innovating in order to cope with the changing customer demands, according to Fuji Heavy Industries, which builds Subaru vehicles.

The Subaru brand posted a 25% increase in US sales in October. It also posted a 23% gain for the year, which is more than twice the industry advance. In 2008, Subaru was able to increase US sales as the market struggled. Last year, Subaru was one of three that was able to raise sales.

Subaru is actually on track to rebound this fiscal year from a loss last year. Mori also revealed a revised earnings forecast for the fiscal year ending March 31, 2011.

Mori had doubled his net income outlook to ¥50 billion ($597.7 million), compared with a $196.7 million net loss the previous year.

Earlier, Fuji Heavy had posted a net profit of $298.9 million for 2010. [via autonews - sub. required]

Topics: subaru, advertising

If you liked the article, share on:

Comments

Recommended

The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
The Audi A7 Sportback, whether you would like to call it a sportback or a four-door coupe, has always been a beautiful car. And this week, the 2019 model year...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries