Subaru launches car incentive program for Costco members

Article by Anita Panait, on April 2, 2012

Subaru of America has started an incentive program that involves handing out $500 Costco Cash Cards to Costco members who purchase an eligible new vehicle and complete a member satisfaction survey. The Costco Auto Program offers no-haggle prices with participating dealerships on behalf of its members.

The Costco Auto-linked incentives are also on top of any other rebates and incentives for the discount retailer’s customers are eligible. Subaru commenced it three-month incentive program on March 15 and will terminate it on June 15.

The program covers all new Subaru cars and sports utility vehicles excluding the BRZ sport coupe and the low-volume Impreza WRX and WRX STI.

General Motors ran a similar incentive program from November 1, 2011 to January 3, 2012, during which Costco members bought 5,429 new Chevrolet and GMC light trucks through participating dealerships. The program offered the vehicles at prices generally equivalent to those that GM offers its suppliers' employees.

Costco members who will participate in Subaru’s incentive program, however, will not receive other special pricing offered through GM’s campaign. According to Brian Cavallucci, Subaru’s marketing operations and planning manager, incentive program is aimed at increasing awareness of Subaru vehicles among wealthy Costco members and at generating sales for dealers who asked for the program.

Around 125 Subaru dealerships, out of about 620 nationwide, could participate in the incentive program. Subaru is ranked sixth on the list of brands for which Costco members request a dealership referral. According Rick Borg, Costco Auto Program's vice president of program operations, at least 5,000 new Subaru vehicles will be sold to Costco members during the promotion.

If you liked the article, share on:

Topics: subaru, incentives

Comments

Recommended

The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries