Subaru of America expects to top 500,000 unit sales this year

Article by Christian A., on September 12, 2014

Subaru of America is now expecting to at least 500,000 vehicles in the full year 2014 as it sees continued momentum from its fifth straight year of record sales in the United States. Subaru sold 424,683 vehicles in the US in 2013. Subaru of America chief operating officer Thomas Doll had said in January that they expect sales to reach up to 460,000 this year.

The company, however, updated its forecast to reflect an increase to 500,000 units after it posted a 19-percent gain in sales in the first eight months of the year – outpacing the whole US auto sales that grew just 5 percent.

Subaru will have to sustain its monthly average sales during the eight-month period (42,000 units) to be able to achieve its full-year 500,000 volume goal.

While other carmakers have varied results annually, Subaru remains the only brand in the US that was able to grow in terms of sales in each of the past six years – thanks to its endeavor to sell vehicles that are designed mainly for consumers in the country. For this year, it has rolled out the redesigned 2015 Legacy sedan and Outback crossover.

“Our strong market performance has caused us to increase our year-end sales forecast beyond the notable 500,000 sales mark,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “The market is telling us that we are delivering products that consumers want at the right prices. When this compelling product is then reinforced by strong retailer representation and backed by a brand that consumers identify with, we can be positive on our future results.” [source: Subaru]

If you liked the article, share on:

Comments

Recommended

2017 was definitely a great year for Porsche as the automaker was able to break their sales record in the United States. Overall, they delivered a total of 55,420 vehicles,...
by - January 23, 2018
The 2018 Consumer Electric Show is full of exciting new technology for everyone, including the automotive industry. One of the most anticipated is the unveiling of the Linux-based MBUX that...
by - January 22, 2018
With all the photos Mercedes-Benz has been posting of the new 2019 G-Class, not one of those featured the SUV in a light exterior finish, as they were all in...
by - January 22, 2018
When you first glance at the Rhino GX SUV, the first thing that will come to mind is that the vehicle probably has a military style cabin, with thinly padded...
by - January 22, 2018
The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries