Subaru of America launches ad campaign for 2015 Outback [w/video]

Article by Christian A., on September 23, 2014

Subaru of America, Inc. has launched its advertising campaign for the all-new 2015 Subaru Outback, focusing on the vehicle’s ability to “go anywhere” as well as the fervor of Subaru owners to go and seek out new places. The campaign features two TV spots by Lance Acord -- “Bison” and “Memory Lane.”

These spots underscore the Outback’s reliability, versatility, longevity, and safety within the brand’s much broader campaign “Love.” These attributes are well provided for by the Outback’s all-wheel drive feature as well as class-leading ground clearance.

The “Bison” spot features a father finding himself competing for his young son’s attention against mobile devices and information on- demand. The father takes his son for a tour of America’s natural wonders in his Subaru Outback.

Throughout the journey, the father was not able to get the young kid’s attention until they encounter a real Bison. The “Memory Lane” features three generations of a family going on a trip in their Outback to visit their roots. It shows hippie grandmother teaching her granddaughter the ways of the world -- some real quality time for them. 

If you liked the article, share on:

Comments

Recommended

Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Two years ago, there was a patent filed by Honda Motors under the name “baby NSX”. It then had a angular sports car design that is clearly mid-engine, and had...
by - July 20, 2017
The long awaited 2018 Buick Regal GS has finally been revealed by the company, following several leaked photos and information in the past few months. The thing is, if you’ve...
by - July 20, 2017
Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries