Subaru of America sold over half-a-million vehicles to retail customers in 2014

Article by Christian A., on December 30, 2014

Subaru of America, Inc. reached another milestone by selling over 500,000 vehicles to retail customers in a single calendar year. Subaru is bound to post its seventh straight year of growth in the US, from 187,699 vehicles in 2008 to more than 500,000 units this year.

Subaru’s gains can be attributed to improved vehicle offerings and an enhanced retailer network as well as targeted and award-winning marketing.

The carmaker has been making its vehicles more able to cater to the needs of its US customers – larger, improved interiors, better technology and safety features like the EyeSight Driver Assist Technology. Its growing number of retailers also improved their amenities and sales process to keep up with the surging sales.

No current model isn’t a contributor to the brand’s success. In fact, current Impreza models are the best-sellers among all generations while the Outback and the Forester now reaches combined volume of 300,000 units annually.

Its newest model, the XV Crosstrek, also contributed 60,000 units to this year’s sales. Likewise the all-new Legacy sedan is on its best sales year ever. Subaru’s sporty models like the WRX and STI are also enjoying highest sales levels ever, especially after the carmaker launched the all-new 2015 models.

According to Thomas J. Doll, president and chief operating officer at Subaru of America, the brand has grown so steeply and so steadily over the last seven years – a testament to its products and commitment of its retailers. He added that they expect 2015 to be another record year for Subaru. [source: Subaru]

If you liked the article, share on:

Comments

Recommended

McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
While Honda’s new 2018 HR-V will be rolling out at the dealerships with just a few updates, the company is certainly not giving up its spot as the best-selling vehicle...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries