Subaru of America’s April sales up 6%, marks 5th straight month of gains

Article by Christian A., on May 2, 2012

Sales of Subaru of America have increased 6% last month, marking the fifth successive month of profits and leading the way for another record year, the company revealed. Specifically, the company's sales leaped to 26,310 units in April even with an inventory shortage. In some areas of the nation, Subaru is down to an 11-day supply of light vehicles, according to a company spokesperson.

The inventory of Subaru remains low due to the production disruption brought about by the tsunami and earthquake in Japan. Subaru of America's spokesperson Michael McHale stated that inventory has "never recovered" from 2011 since "strong demand keeps eating at it."

Sales in April were fueled by the next-generation four-door and five-door Impreza compact vehicle launched for sale late last year. Impreza sales increased 124% last month from a year earlier.

The sales during the first four months increased 16% from the same period last year to 106,878 units. Chief Operating Officer Tom Doll at Subaru noted that the company's sales have surpassed 100,000 in four months -- a first in the 44-year history of the company.

Subaru debuted its brand-new, fourth-generation 2012 Subaru Impreza at the 2011 New York International Auto Show. With a stronger, more active design and new engines, this compact also offers more interior space, augmentations, and handling dexterity.

The 2012 Impreza provides a more satisfying drive and better ownership experience with new features inside, an improved infotainment system, and better quality materials.

For the UK, a new 1.6 litre Boxer engine is combined with a five-speed manual transmission or a second-generation Lineartronic CVT (continuously variable transmission). Each new Impreza comes standard with symmetrical all-wheel drive, Subaru's unmatched performance and safety system.

Based on a longer wheelbase with shorter overhangs, the new Impreza has a more spacious interior even though it has the same external size as the previous model. Not only is there a roomier passenger cabin, but there’s an important sensation of having more room and improved visibility than before.

Bold designs also improve functions

The new Impreza expresses a stronger, more poised style, emphasising its sports car heritage and standard all-wheel drive system. From the side, the Impreza’s wheels draw the eye’s focus with the robust arches that began as a running characteristic with the 2010 Subaru Legacy.

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