Subaru has been doing really well for some time now. Just last year, the company announced its eighth consecutive U.S. sales record, hitting the 600,000 mark for the first time in history when it comes to deliveries. In fact, they sold over 600,000 last year, and with the current pace they are at this year, it looks like they will beat their present record. Apart from that record, Subaru can now claim a new all-wheel drive sales record as they have overtaken Audi’s all-wheel-drive sales.
According to some figures online, Subaru now sells the most number of all-wheel-drive cars globally, 15 percent of the global market to be specific. The automaker ranked number one by selling 965,892 units between the April 2015 to April 2016 financial year, that is 245,382 more than Audi’s sales of 720,510 units. Third in line would be Jaguar Land Rover, who have sold 485,797 units according to Autocar.
To break down the company’s sales, 60 percent of Subaru’s all-wheel-drive global sales come from the United States, within the same timeframe, 50,000 units were being sold in Europe - that is less than what it achieves in the US in one month. Furthermore, the UK sells less than 4,000 units in a year, and only a total of 1,210 units were sold in the past five months, that is a 19 percent drop compared to last year’s figures. Though Subaru is hitting the sky with its sales in the United States, it appears that it hasn’t been able to build up the brand name across the Atlantic.
Subaru Corporation, previously known as Fuji Heavy Industries, is made up of many parts, but most of the company’s income, at 94 percent, derives from the automotive division, while Subaru’s aerospace division only provides 4.7 percent
To enlighten you guys, 99.3 percent of Subaru’s lineup actually consists of vehicles that come with the all-wheel-drive system as a standard. And the BRZ coupe, being the lone rear-wheel-drive option, fills the 0.7 percent, along with a few kei car options that offer the same setup in Japan.
What will probably continue the success of Subaru for the coming months in the US are the refreshed WRX, as well as the updated Crosstrek. Having said that, the 2018 WRX has a starting price of $27,855, while the Crosstrek, being the more affordable option has a starting price of only $22,710 MSRP. You might have noticed a slight increase in the price, but take note that both models have been upgraded, and both come with new features such as Apple CarPlay.