Suzuki giving away a one-off Swift Sport to celebrate Rio Ferdinand’s Twitter followers

Article by Christian A., on May 31, 2011

The worldwide presence of the Suzuki Swift is not limited to sales as it also includes production and outlook. It is manufactured in four countries which are China, Hungary, India, and of course, Japan.

During the development stage however, the designers decided to have Europe as the starting point. By doing this, the design team was able to get inspiration from the surroundings and to understand better how Europeans think.

This was because the goal was to come up with a vehicle that would be able to satisfy the preferences and needs of the European market when it comes to the driving characteristics and the design. This is not the only unique thing about the Swift as it is the result of the brand’s revolutionary innovation program.

This is a program whose ultimate goal is for Suzuki to solidify its spot as the top automaker as well as to be the worldwide leading brand in motorcycles.

Through the Swift, the company is launching new concepts and designs that will hopefully characterize the many Suzuki models that will be released in the coming years. As such, the Swift is a vehicle that greatly appeals to an international market and comes with that sophisticated, athletic, and innovative design.

Using the same themes as those on the Concept S and the Concept S2, the Swift takes a leave from Suzuki’s usual design and shows that the brand is indeed committed to coming up with new and original interpretations even on established market segments. In particular, the design team did not follow the one-box uniformity look.

What they instead did was to come up with a more practical design, one that showed a unique bonnet. Increasing the dynamic appeal and inherent stability of the Swift is the wide-shouldered beltline that goes through the tail lights, flared wheel arches, and the wheels that have been placed far out at each corner.

Making the design even more unique is the way the nose is curved which combines with the mesh grille and the square-shaped openings of is spoiler. In order to reflect the tail lights’ shape, the housing of the headlamp has been stretched all the way to the wings.

The A-pillars and the B-pillars have been colored in black and give off that wraparound glasshouse effect. Its rear bumper has been made larger and when combined with uniquely-shaped tailgate, it gives the lower portion of this vehicle a more solid look. Above the tailgate, the trailing edge of the roof has been moulded to form the spoiler. This improves the aerodynamics of the vehicle. It weighs less by 1 kg compared to the bolt-on-item.

Press Release


In a collaboration with #5 Magazine, Suzuki GB Plc is giving away a one-off Suzuki Swift Sport to celebrate Rio Ferdinand reaching one million Twitter followers. Suzuki GB have teamed up with #5 Magazine, Rio Ferdinand’s lifestyle magazine which is the first digital magazine featuring sports personalities, fashion, music and modern culture, to offer this prize to one lucky winner.

The competition will be run online until the end of July 2011 where entrants are being asked to answer one simple question to be in with a chance of winning the prize Swift Sport. The car has been branded with the #5 logo, and specially designed #5 carpet mats.

Within 20 minutes of the competition going live, more than 23,000 people had visited the competition page and left over 200 comments which have complimented the Swift Sport on its looks and driving experience. To date, over 8,100 competition entries have been received and over 2,500 comments and brochure requests have been made on the site.

The promotion will feature in the June and July issues of #5 Magazine, is mentioned on Rio Ferdinand’s Facebook and Twitter pages and will also feature on his website

The promotion is the first of its kind for Suzuki GB and will be used to reach a new, online audience using Social Media. Commenting on the competition, Suzuki’s Director of Sales and Marketing, Dale Wyatt said: “We are extremely excited to be able to offer this unique prize in association with #5 Magazine and Rio Ferdinand. It’s a good opportunity for us to build on increasing our brand and Swift Sport awareness ahead of the new model arriving later in the year and is the first time we have run such a competition online so we are looking forward to seeing the response we get.”

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