Takata hires services of public relations firm Sard Verbinnen

Article by Christian A., on December 19, 2014

Takata Corp. has tapped the services of public relations firm Sard Verbinnen & Co. to handle its communications while the issue of suspected faulty airbag inflators remains very hot. With the hiring of Sard Verbinnen by Takata brings out the question whether its chief executive, Shigehisa Takada will publicly speak on the issue, Scott Upham, president of Valient Market Research, told Reuters.

While Takada apologized to shareholders at the company’s annual meeting in June, he has not been seen in public. Sard Verbinnen is a financial communications firm famous for working on some of the biggest mergers and acquisitions in the United States, like the recently announced $8.7-billion leveraged buyout of PetSmart Inc.

Sard Verbinnen also counts former Goldman Sachs Group Inc. banker Fabrice Tourre, who was accused of defrauding mortgage investors, as one of its clients.

Takata is currently facing a heavy fallout from the airbag crisis, which has already prompted around a dozen carmakers to recall more than 20 million vehicles fitted with the possibly defective safety device.

The inflators have been linked to at least five deaths, four of which were in the United States and involve Honda vehicles. Honda is Takata’s largest customer and has recalled 13.4 million cars mostly in the US.

Topics: takata, airbag, recall

If you liked the article, share on:

Comments

Recommended

After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries