Tata Motors planning to build Jaguar, Land Rover vehicles in Saudi Arabia

Article by Christian A., on September 2, 2012

Tata Motors is considering a plan to open a factory in Saudi Arabia to build Jaguar Land Rover vehicles, chairman Ratan Tata said to Autocar India. He said that this plant would be positioned beside a new aluminum smelter. He added that this smelter will mean that the production of aluminum in Saudi Arabia would be highly competitive.

He explained that the company is looking into a business case of this assembly plant beside a large press shop in the long-term, especially with its focus on using aluminium in its products. Saudi Arabian Mining Co. (Maaden) and Alcoa have entered a joint venture to build this smelter, which is likely to begin production in 2013.

For many decades, Saudi Arabia (the top oil exporter in the world and the largest economy in the Middle East) has been hoping to make use of its bountiful natural resources to diversify its economy into complex industries. The electricity prices in the Saudi Arabian industry are affordable because of low natural gas prices. The conservative Islamic kingdom currently doesn’t have an auto industry yet to speak of.

Long considered to be the most capable and most refined SUV in the world, Land Rover revealed that it will be launching the newest version of the Range Rover. Already an iconic model, this latest iteration will be the fourth generation of this line. In order to be able to deliver the ultimate luxury SUV, Land Rover developed this new model from scratch.

Even then, the brand made sure that it would continue to have the pioneering spirit displayed by the original design, the same one released more than 40 years ago. The result is that the new Range Rover is the first ever SUV to have a body composed of entirely aluminum, making it lightweight.

With this, it is able to take the capabilities of this line to a whole new level especially with the performance and the handling greatly improved to meet the demands of any terrain. Luxury and refinement features have been enhanced as well with sustainability also experience significant improvements.

Land Rover Global Brand Director John Edwards said that the release of the new Range Rover is a significant milestone for the Land Rover. This is because it is the first result of unmatched investment when it comes to premium vehicle technologies, he added. The new model continues to have the fundamental and distinct character of the vehicle, he continued. Specifically this is, Edwards said further, an excellent mix of performance, unparalleled all-terrain ability, and luxury.

Because of the lightweight construction and clean sheet design, he related, the brand was able to improve the handling, refinement, and comfort, and thus change the experience customers already have with luxury vehicles.

The brand plans to introduce the Land Rover Range Rover to 170 markets around the world with sales projected to begin during the latter part of 2012. While this model was designed, and later engineered, at the development centers of Land Rover located in the U.K., the new model will be manufactured at the low-energy cutting-edge facility located in Solihull, U.K.

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