Tata updates the Nano for the 2012 model year

Article by Christian A., on November 22, 2011

Tata Motors has introduced an updated Nano model as it seeks to enhance the sales of its product that has been falling below estimates. Since the Nano (the world's cheapest car) was launched in April 2009, about 130,000 units have been sold. This four-seater car is priced at 140,000 rupees ($2,730). To launch the Nano, Tata did a ton of publicity in India. The factors cited in the poor sales include rising input costs that have prompted the company to raise the price.

Tata also had to transfer production to an alternative site due to a land dispute at model's original factory. Last November, Tata gave Nano owners the option to put in safety protection in their vehicles after local media said that seven cars had caught fire.

The company said that this doesn’t qualify as a recall since the fires were specific to the units. In a statement, Tata said that the new Nano offers an improved fuel efficiency, a more robust engine and fresh interiors.

Tata Motors earns the biggest share of consolidated revenues in India. From 2009 to 2010, the automobile company made as much as $20 billion USD or equivalent to Rs.92,519 Crores.

At the moment, there are about 5.9 million Tata vehicles in India. Aside from this, they have trucks and buses being sold in different countries such as in South America, South East Asia, South Asia, Middle East, Africa and Europe.

Tata Motors’ associate companies and subsidiaries have allowed them to operate in Spain, Thailand, South Korea and the UK. Counted among them is Jaguar Land Rover consisting of two popular British brands. Meanwhile, Fiat India also has an industrial joint partnership with the top automobile-manufacturing company.

It only goes to show why Tata Motors is among the top three passenger vehicles in India. In fact, the brand is also famous when it comes to commercial vehicles and is considered as the country’s market leader in this category.

Aside from being considered as among the world’s second largest bus manufacturing companies, Tata Motors has also made it to the fourth place among the largest truck manufacturers around the world.

If you liked the article, share on:

Topics: tata, tata nano

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019