Tata Motors has introduced an updated Nano model as it seeks to enhance the sales of its product that has been falling below estimates. Since the Nano (the world's cheapest car) was launched in April 2009, about 130,000 units have been sold. This four-seater car is priced at 140,000 rupees ($2,730). To launch the Nano, Tata did a ton of publicity in India. The factors cited in the poor sales include rising input costs that have prompted the company to raise the price.
Tata also had to transfer production to an alternative site due to a land dispute at model's original factory. Last November, Tata gave Nano owners the option to put in safety protection in their vehicles after local media said that seven cars had caught fire.
The company said that this doesn’t qualify as a recall since the fires were specific to the units. In a statement, Tata said that the new Nano offers an improved fuel efficiency, a more robust engine and fresh interiors.
Tata Motors earns the biggest share of consolidated revenues in India. From 2009 to 2010, the automobile company made as much as $20 billion USD or equivalent to Rs.92,519 Crores.
At the moment, there are about 5.9 million Tata vehicles in India. Aside from this, they have trucks and buses being sold in different countries such as in South America, South East Asia, South Asia, Middle East, Africa and Europe.
Tata Motors’ associate companies and subsidiaries have allowed them to operate in Spain, Thailand, South Korea and the UK. Counted among them is Jaguar Land Rover consisting of two popular British brands. Meanwhile, Fiat India also has an industrial joint partnership with the top automobile-manufacturing company.
It only goes to show why Tata Motors is among the top three passenger vehicles in India. In fact, the brand is also famous when it comes to commercial vehicles and is considered as the country’s market leader in this category.
Aside from being considered as among the world’s second largest bus manufacturing companies, Tata Motors has also made it to the fourth place among the largest truck manufacturers around the world.