Tension may rise between carmakers and Apple over iOS 7 move

Article by Anita Panait, on June 13, 2013

Apple Inc.’s move to make its iOS mobile operating system accessible on vehicle screens could result to a tension between the company and carmakers, according to analysts. Technically, once installed, iOS would control most if not all connected-vehicle features like navigation. This runs counter to what carmaker’s want, as they look to control the overall experience with their own operating systems while keeping up with the latest connected-vehicle technologies.

Thilo Koslowski, a vehicle communications technology analyst at research firm Gartner Inc., told Automotive News that Apple’s control of the connectivity features could pose some issues to carmakers as they target to use connected vehicles to define their brands and products.

He remarked that attracting partners like Apple and at the same time hanging onto overall customer experience will be “an interesting balancing act” in the auto industry. He remarked that if carmakers give overall customer experience away to “somebody like Apple,” there would not be much left for the auto industry to succeed in the connected-vehicle space.

Koslowski, however, noted that partnering with Apple could benefit carmakers by enhancing unpopular or lower-quality systems and by boosting creativity with distinct vehicle applications unavailable in smartphones and tablets.

According to Apple, brands planning to use iOS in their vehicles include Acura, Chevrolet, Ferrari, Honda, Hyundai, Infiniti, Kia, Jaguar, Mercedes-Benz, Nissan, Opel and Volvo. Eddy Cue, Apple's senior vice president of Internet software and services, said that Monday that iOS will be displayed on in-vehicle screens and allow customers to access phone features without lifting a finger. Cue remarked that drivers can direct Siri to perform certain functions like making phone calls, sending messages and accessing maps. [source: automotive news - sub. required]

Topics: apple, iphone

If you liked the article, share on:

Comments

Recommended

The 2018 Cadillac CTS-V sedan will be getting a new paint job that will give it a unique icy feel. Dubbed the Glacier Metallic Edition, this special model was built...
by - August 23, 2017
During the North American International Auto Show at Detroit in 2015, Hyundai introduced a concept pickup truck they named the Santa Cruz. This model took home the Concept Truck of...
by - August 23, 2017
Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries