Tesla eyes 10,000 annual car sales in Germany by 2015

Article by Anita Panait, on October 28, 2013

Tesla Motors is targeting to sell around 10,000 cars annually in Germany by 2015 as it adds to its networks of charging stations in the country, Tesla chief executive Elon Musk told Welt am Sonntag said in an interview. He said he has confidence in the German consumer. He disclosed that Tesla’s fast charging stations should cover around half of Germany by the end of March 2014 and the entire European country by the end of 2014.

He added that he expects around 25 Tesla dealerships in Germany by the end of 2014. Tesla started selling its Model S electric vehicle in Europe in August 2013, and was able to surpass the Volkswagen Golf as the bestselling car in Norway in September.

However, sales of 10,000 vehicles only represent a small fraction of the German car market that is expected to post deliveries of 2.9 million and 3.0 million cars this year, according to industry association VDA.

The figure is expected to linger at around 3 million vehicles in the coming years. Tesla sells the Model S with a starting price of EUR71,400 ($98,500) in Germany, according to the group's Web site.

Tesla is currently developing a third-generation electric car due in 2017 that will have a price tag of between $30,000 and $35,000.

Inside the Model S, Tesla placed two motors with one positioned in the front and the other in the rear. Further, the brand made it a point that the torque channeled to the wheels in the front and those in the rear are managed independently and controlled digitally. It is for this reason that the Model S has unmatched traction control regardless of the current condition.

Thus, while the usual all-wheel drive models generally increase traction at the expense of fuel efficiency, the Electric All-Wheel Drive system of the Model S makes sure that even the fuel efficiency is increased. In terms of acceleration, the Model S can go from standstill to 60 mph, making it the fastest four-door sedan ever made. With the battery pack positioned in the middle of the axles and along the floor pan, this model is able to have an exceptionally low center of gravity allowing it to offer excellent handling.

In fact, no other production model has the ideal placement of mass aimed at optimal handling. Efficiency is excellent as not only is it increased for the Model S but it allows one to travel without any need for gasoline. The EPA has given the Model S a fuel efficiency rating at 90 mpg. On the inside, there is a 17-inch touchscreen placed in the center that integrates into intuitive interface functions that include vehicle data, cabin control, communications, navigation, and even media.

These functions are echoed on the instrument panel and to make sure that the driver keeps attention on the road, such features have been made voice-activated. In addition, since there is no internal combustion engine, it meant the Model S is able to offer extra cargo space. The interior also delivers a spacious cabin where five adults can sit in comfort. By having the rear-facing jump seats, space for two children becomes available.

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Topics: tesla, germany, sales



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