Tesla filed three trademark applications for ‘Model E’ nameplate

Article by Christian A., on August 23, 2013

As we may know already, Tesla will build a compact sedan and the American manufacturer is already looking for possible nameplates for it. One of them is “Model E”, as the company already filed three trademark applications for this name in automobiles and structural parts therefore, automobile maintenance and repair services, as well as apparel. Still, each application will be assigned to a patent office attorney for examination in about three months.

But, there is a small problem… Ford might not like this! Back in 2000, Ford Motor Co. filed a lawsuit against the Model E Corporation due to the fact that Model E is too similar to its iconic Model T. A judge dismissed the case because Ford failed to allege a proper basis for suing Model E in Michigan.

Moreover, Ford also abandoned or cancelled trademark applications for Model E in 2001 and 2002. Despite this, Ford spokesman Jay Cooney said the company likely won't challenge Tesla's application. Later that day, he said that Ford will review the registration the company would have no further comment.

The Tesla Model S is the world's first fully electric sedan. It is an advancement in automotive engineering and it has reset the public's expectations for the modern car by combining safety, efficiency, and performance. It has earned the highest safety ratings possible, it has the longest range among all electric vehicles, and it is continuously made better by over-the-air software updates.

Model S battery can be found on the floor, and this gives the car an impressively low center of gravity. This greatly lessens the risk of a rollover and, at the same time, helps enhance handling and performance. Having no engine, the car has a crumple zone that is significantly larger compared with that of other performance sedans. This enables the car to absorb whatever energy is created from a front end impact.

Needless to say, the Model S is among the safest cars in the world. And a big contributing factor to its safety is its unique electric drivetrain. The safety record of the Model S is proven by its five-star Euro NCAP and NHTSA safety rating along with a record for the least likelihood of injury to passengers when tested in the US.

Moreover, the Tesla Model S boasts standard active safety features such as collision warning, automatic emergency braking, lane departure warning, blind spot detection, and optional convenience features such as autosteer, autopark, summon, and traffic-aware cruise control. With all these, the Model S remains to be the safest car there is on the road.

The Model S is equipped with two motors (front and rear), enabling it to independently and digitally control torque to its front and rear wheels. This results to unparalleled traction control in whatever condition. Additionally, the brand's Electric All Wheel Drive increases the car's efficiency, unlike vehicles with conventional AWD system that achieve increased traction at the expense of fuel efficiency.

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