Tesla hires former Apple store exec George Blankenship for retail plan

Article by Christian A., on August 29, 2010

As Tesla Motors's new vice president of design and store development, George Blankenship is tasked with putting up new auto dealerships. Tesla is banking on Blankenship's experience as a retail executive with Microsoft, Apple and Gap Inc. to expand the carmaker's market footprint worldwide.

The electric carmaker, which is based in Palo Alto, Calif., said that the 57-year-old Blankenship will be responsible for helping expand its dealership network and sharpen its retail strategy. Initially, Blankenship will supervise the opening of Tesla dealerships in Tokyo, Toronto and Washington, D.C.

As vice president of real estate at Apple, Blankenship is known for developing the retail look and customer-service protocol of numerous factory-owned computer stores.

Tesla is aiming for a similar strategy of factory-owned retail outlets. To date, its product line has been limited to electric-powered sports cars that sell for over $100,000.

Tesla currently has eight stores around the country. Lately, the company has been busy trying to raise funds to widen its lineup to include a family sedan, the Model S, which is priced under $40,000.

In June, Tesla raised $226 million through a public stock offering to support its expansion. At Gap Inc., Blankenship had served as vice president for real estate strategy where he managed the creation of 250 retail stores yearly throughout the globe.

Topics: tesla, plan, apple

If you liked the article, share on:

Comments

Recommended

The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries