Tesla Motors Inc. is tapping executives who would lead its sales operations in Asia, North America and Europe and has appointed Jerome Guillen, currently vice president of global sales and service to a customer-satisfaction role. Tesla is targeting to hike its sales by 74 percent this year after struggling in China and California.
Tesla is also building what will be the world’s largest battery factory, and is creating an energy-storage division as well as launching its first SUV. Tesla said that Guillen was not “demoted in any way,” Tesla said in a statement.
According to the carmaker, it is interviewing candidates for the sales leadership posts, saying that following their appointment, Guillen will focus on post-sales activity from delivery to long-term customer care. Tesla said in a statement that Guillen has taken Tesla to the “highest service satisfaction of any company in the auto industry by far.”
Tesla is aiming to deliver 55,000 cars this year, from 31,655 in 2014. It said that it posted around fewer 1,400 deliveries from December to the first quarter due to shipping issues, winter weather and customers’ holiday travel. Tesla’s sales operations have so far failed to keep pace with its rapid growth in terms of new markets entered and workforce.