Tesla is now in China but with no Chinese name

Article by Anita Panait, on December 23, 2013

While Tesla Motors has commenced offering its Model S sedans in China, it still cannot use its Chinese brand name due to an ongoing trademark row in the country. "Te Si La," the brand’s Chinese name best known among Chinese consumers has been registered by Zhan Baosheng, a local businessman.

He registered “Te Si La” in 2006, and has since refused to sell the Chinese-language trademark despite requests from potential buyers, according to his agent Jinda Trademark Co.

Tesla's Beijing salesman Ma Li remarked that he doesn’t know when Tesla will have a Chinese name. Tesla recently opened its first flagship store in downtown Beijing and has launched a Chinese-language Web site for taking orders from Chinese customers.

The Web site, however, lacks one thing -- Tesla's Chinese language name – which is considered a rare omission for global brands entering China.

Some Tesla enthusiasts in China suggested that the brand could use an alternative Chinese-language name, "Te Su Le," which means "happiness in boosting speed". A blogger said that “Te Su Le” can be more readily accepted in China and also “sounds luckier."

That suggestion was shot down by another blogger, Michael Pu, saying that “Te Su Le” doesn't sound right as it is too vulgar.

Tesla Model S, the first ever completely electric vehicle, is a pioneer in car engineering. Fusing performance, safety, and proficiency, it has revolutionized the world's demands for the vehicle of the 21st century with the highest possible safety ratings, the longest range of any electric car, and over-the-air software updates that constantly enhance it.

Tesla Architecture

Created on the Tesla stage, the battery's position on the floor allows the all-new Tesla Model S to have a remarkably low center of gravity, enormously diminishing the danger of rollover while simultaneously optimizing handling and performance. With no engine, Tesla Model S has a crumple zone significantly bigger than most performance vehicles to ingest the liveliness of a front end impact.

Safety

Tesla Model S is one of the safest vehicles on the road. Most of its safety is due to the fact that the exclusive electric drivetrain sits underneath the vehicle. Model S's safety record is demonstrated by its NHTSA and Euro NCAP 5-star safety rating along with achieving a record of the lowest probability of injury to its occupant when performed in the United States.

With standard dynamic safety components which include collision warning, automatic emergency braking, path departure warning, blind spot detection, and optional convenience features like summon, traffic-aware cruise control, autosteer, and autopark, Tesla Model S is still the world’s safest vehicle on the road.

Topics: tesla, china

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