Tesla Model E could have come after S and X but Ford stopped it

Article by Christian A., on June 10, 2014

After the Tesla Model S and Model S, there could have been a future Model E. It would have been Tesla Model S-E-X, but Ford killed the only vowel in the series. Why? Because Ford has already trademarked Model E. Tesla chief executive Elon Musk revealed to CNNMoney that he had wanted to name the planned third model -- a compact, battery-powered sedan -- the Model E.

But Ford managed to know of Musk’s plans and called him, saying that it might file a lawsuit for using the trademark. "And we're like, Ford's killing SEX ... that's terrible. So, OK, fine, we won't use the Model E," Elon said.

While Ford never built a unit using the Model E name, but it filed lawsuits to keep it away from other carmakers, saying that Model E sounds too much like Model T.

A Ford spokesman told CNNMoney that the Ford and Tesla had an agreement in 2010 wherein the EV maker agreed not to register or use Model E. He said that when Tesla later sought to register the Model E trademark, Ford insisted that it abide by the parties' earlier deal.

Topics: tesla, electric car

If you liked the article, share on:

Comments

Recommended

Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
The new 2018 Rolls-Royce Phantom VIII is on the way, but still, all we had been seeing are camouflaged prototypes of the eight generation of this iconic nameplate. Fortunately though,...
by - July 19, 2017
Would you have ever imagined a Mercedes-Benz developing an upscale pickup? We first saw this last October as a concept car and now, the production model of the Mercedes-Benz X-Class...
by - July 19, 2017
Haven’t you ever wondered how Ferrari’s names and numbers were actually derived? As it is Ferrari’s 70th year in the industry, we believe that it’s only fair that we shed...
by - July 18, 2017
Earlier this month, we were getting hints that Hyundai, along with its sister company Genesis, isn’t doing so well in the United States as well as in Europe. So this...
by - July 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries