Tesla Model E could have come after S and X but Ford stopped it

Article by Christian A., on June 10, 2014

After the Tesla Model S and Model S, there could have been a future Model E. It would have been Tesla Model S-E-X, but Ford killed the only vowel in the series. Why? Because Ford has already trademarked Model E. Tesla chief executive Elon Musk revealed to CNNMoney that he had wanted to name the planned third model -- a compact, battery-powered sedan -- the Model E.

But Ford managed to know of Musk’s plans and called him, saying that it might file a lawsuit for using the trademark. "And we're like, Ford's killing SEX ... that's terrible. So, OK, fine, we won't use the Model E," Elon said.

While Ford never built a unit using the Model E name, but it filed lawsuits to keep it away from other carmakers, saying that Model E sounds too much like Model T.

A Ford spokesman told CNNMoney that the Ford and Tesla had an agreement in 2010 wherein the EV maker agreed not to register or use Model E. He said that when Tesla later sought to register the Model E trademark, Ford insisted that it abide by the parties' earlier deal.

The new Tesla Model S electric sedan could be considered as an evolution in automotive engineering, thanks to its unprecedented combination of performance, safety and efficiency. It has set new standards for a modern car after earning the highest possible safety ratings and having the longest range among electric vehicles. To top it off, the new Model S gets better thanks to over-the-air software updates.

Underpinning the Model S is Tesla’s architecture that allows the battery to be positioned on the floor. In effect, the Model S gains a low center of gravity that minimizes the risk of rollover while improving levels of enhancing handling and performance. Furthermore, the Model S has no engine, which means its crumple zone is larger than other performance sedans. This allows the Model S to better absorb the energy of a front end collision.

Also improving the safety level of the Model S is the fact that its distinct electric drivetrain is located beneath the sedan. This fact helps the EV gain a low center of gravity, for a minimized risk of rollover. Interestingly, NHTSA and Euro NCAP have awarded the Model S with the highest safety ratings. This is in addition to the fact the Model S has set a record of the lowest chance of occupant injury as tested in the United States.

The Model S could also boast of being one of the safest cars on the road thanks to standard active safety elements like automatic emergency braking, blind spot detection, collision warning and lane departure warning. It could also be specified with optional convenience features like autosteer, autopark, and summon, as well as traffic-aware cruise control.

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Topics: tesla, electric car

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