Tesla Model S outsells the Vw Golf in Norway in September 2013

Article by Christian A., on October 9, 2013

Norway’s top-selling car in September 2013 was Tesla Motor's all-electric Model S. Drivers even paid a premium to own the sports car second-hand just to avoid a five-month wait to get a new unit, according to dealers. Last month’s official figures show that the high performance Tesla S had a market share of 5.1% in Norway, making up 616 of the 12,168 new cars sold.

Coming in at second place is the conventionally-powered Volkswagen Golf with a 4.6% share. Joar Tenfjord, who leads Tesla's dealership in Bergen (the second biggest city in Norway), said that there’s a huge demand for this car. In fact, the orders keep coming and there’s now a long waiting list.

The reasons for the popularity of electric cars in Norway include the generous subsidies in Norway as well as free parking, recharging stations built by the government, the right to use express lanes on highways and toll exemptions.

Tenfjord said that in Norway, buyers get “great value” for their money. He also pointed out that this car is roomy and environmentally friendly. The auto market in Norway is very expensive. A new Tesla Model S is priced at $110,000-$117,000, much higher than its U.S. price of $70,000. However, owners can easily get $130,000 if they want to sell the car to someone else. The Tesla S started selling in Europe last August.

It can reach a top speed of 200 kph (125 mph) and is capable of sprinting from zero to 100 kph (0-62 mph) in 5.4 seconds. It has a range of 483 km (300 miles), which is much better than all other all-electric cars. So far this year in the U.S., about 14,300 units of the Model S have been sold.

There are drivers in Norway who are prepared to pay up to $20,000 higher the regular price to buy the new Model S from existing owners. Presently, there are 12 new Teslas available on Finn.no, Norway's top classified Web site. Their owners are willing to let them go for prices that go up to $130,000.

Tesla’s new Model S is truly an evolution in automotive engineering. It is a fusion of performance, efficiency and safety as well as superior performance in terms of electric vehicle range. Aside from earning the highest possible ratings, the new Tesla Model S continuously gets better thanks to over-the-air software updates.

Underpinning the new Model S is the carmaker’s unique architecture. This platform allows the battery to be located on the floor, giving the Model S a low center of gravity. This means that the electric sedan has a very low risk of rollover but a higher level of handling and performance. In addition, the absence of a front engine in Tesla Model S proved advantageous in terms of safety, since the car’s crumple zone is basically larger than other performance sedans, allowing it to better absorb the energy of a front collision.

Tesla claims that the Model S is one of the safest cars, thanks to the fact that its electric drivetrain is located beneath. This gives the Model S a low center of gravity, thereby minimizing rollover risk. The safety record of the electric sedan is well proven through the highest possible ratings from the NHTSA and Euro NCAP 5, as well as through the fact it has the lowest likelihood of injury to occupants as tested in the United States.

The safety level of the Model S is boosted by a number of standard active safety features like automatic emergency braking, blind spot detection, collision warning as well as lane departure warning. It could also be availed with an array of optional convenience elements: autosteer, autopark, summon and traffic-aware cruise control.

Providing the propulsion power for the Tesla Model S are two motors – one on the front and another on the rear. Through these motors, the Model S digitally and independently manages torque to the front and rear wheels, resulting to superior traction control in any condition. This Electric All Wheel Drive system actually results to higher efficiency while improving traction, unlike conventional all-wheel drive systems.

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