Tesla opens for-your-eyes only gallery in Dallas, Texas

Article by Christian A., on June 23, 2014

Tesla Motors has finally touched down in Dallas, Texas, but its gallery Northpark Mall cannot offer test drives or discuss pricing or purchasing, no thanks to an existing legislation in the state. This means that prospective buyers in Texas could just take a look at the Model S at the gallery, and if they want to buy one, they need to order online and have the car registered in California.

Then, they can ship and re-register the Model S in Texas within 90 days of its delivery. While direct sales tactics in Texas are disallowed, representatives can talk about the vehicles’ technology.

According to Tesla spokeswoman Alexis Georgeson, the galleries have proven to be a powerful tool in marketing its EVs in Texas, since they create strong awareness for the product. She disclosed there are almost 2,000 Tesla cars registered in Texas, with the carmaker having a strong following in the state.

She divulged that some owners of Tesla vehicles in Texas have even been offering test drives. A bill was filed at the Texas Legislature in March 2013, which would have exempted Tesla from the restrictions of franchise laws.

It, however, failed to make it to the state House of Representatives floor by the end of its session. The main opponent of the bill, the Texas Automobile Dealers Association, welcomed Tesla into Dallas.

Robert Braziel, chief executive of legislative affairs for TADA said that the association welcomes anyone “who wants to follow the law and play by the rules like everybody else,” noting that Tesla’s complies with the law.

Tesla’s Model S as the first full-electric sedan is a revolution in automotive technology. Integrating capability, safety, and economy, it has set new global expectations for the automobile of the 21st century with the best possible safety rankings, the longest scope of any electric automobile, and over-the-air updates for software to make the car continuously better.

Tesla Architecture

Using on Tesla’s platform, the battery placed on the floor provides Tesla Model S an extremely low balance point, significantly lowering the rollover risk while simultaneously augmenting control and function. With no engine, Tesla’s Model S has a much bigger crumple zone than other performance sedans that absorb energy from an impact to the front.


Tesla’s Model S is among the safest on the road. Much of this safety is from the exclusive electric drivetrain sitting under the car. The Model S has a low balance point, creating minimal risk of rolling over. The Model S's safety record is confirmed with its NHTSA and Euro NCAP five-star rating as well as with a record-setting lowest possibility of harm to occupants when tested in the US.

It has active safety features which are standard that include automatic emergency braking, collision warning, blind spot detection, lane departure warning, and available conveniences such as traffic-aware cruise control, autosteer, autopark, and summon. All of this means that the Model S is still the safest vehicle available.

Electric All Wheel Drive

Having its two motors with one in the front and the other in the rear, the Model S electronically and independently manages torque to the wheels in the front and back. The outcome offers unmatched control of traction in every condition. Differentiating itself from conventional all-wheel-drives that forsake fuel economy for better traction, Tesla's Electric All-Wheel-Drive system increases effectiveness.

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Topics: tesla



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