Tesla has officially launched a fan-made commercial competition titled as Project Loveday. According to the company, the competition started on March 4, 2017, and will end on May 8, 2017. Winners will be revealed on May 22. While Tesla did post the guidelines for this contest, the rules are pretty straightforward which is to make a commercial video no longer than 90 seconds, and then submit it for consideration.
According to the guidelines, the top 10 winning videos will be both featured as well as shared on all the company’s social media channels. Each of the top 3 videos will be given extra promotion on the social media channels. Finally, the Grand Prize winner will be invited to a future product launch event by Tesla and will be given the chance to introduce that product. The company said it will shoulder travel expenses and accommodation for 2 people good for 2 nights.
Tesla also said that the contest is open to everyone who is at least 18 years of age. For those who are below 18 years and want to participate, they will need to get permission from the parent or their guardian.
According to reports, the competition was prompted through a letter by 10-year old Bria Loveday. The letter was part of a class project wherein students were asked to write a letter to a company, be it a request, complaint, or simply a suggestion. The goal of the teacher was that if the students would get a reply, it would then be shared to the entire class.
Bria said that she decided to write a letter to Tesla CEO Elon Much because while she said she wanted to be a politician in the future, she also wanted to play a role in saving the environment.
In her letter, she said that while Tesla itself did not make any commercials, there were a number of people who made their own homemade commercials for Tesla. She added that most of these commercials were not only entertaining but looked professional. Thus, she made the suggestion of having Tesla run a competition. She even said in her letter that she likes Tesla cars and while she expected to drive one when she is older, she is a bit sad it is not sold in Michigan.
Since “snail mail” is not a really good method nowadays for those who want an immediate reply, her father contacted the PR department of the company in the hopes of making the process faster. The letter was also posted on Twitter and despite being rather busy himself, Musk took the time to read it, said it was a good idea, and confirmed that the company would be doing what she asked for. After that, the creative team at Tesla started working on Bria’s proposal. Project Loveday is the first ever competition from Tesla.
This is not the first time a CEO of a large corporation has replied to such letters as in the middle of February of this year, seven-year old Chloe Bridgewater sent a letter to Google CEO Sundar Pichai and got a reply as well.