Tesla to build European site if sales reach 160,000 units annually

Article by Christian A., on June 14, 2014

Tesla Motors will build a plant in Europe once it sold 160,000 electric cars annually in the continent, chief executive Elon Musk told Automotive News Europe. Tesla will also launch a European r&d center in the United Kingdom either in 2015 or 2016, and will expand its Tilburg final assembly site in the Netherlands.

Tesla’s CEO said that his aspirations for Europe entail selling a comparable number of cars in Europe as in the United States. Musk hinted at sharing Tesla’s patents to urge other carmakers to embrace electric vehicles, even suggesting that an announcement is on the way.

After remarking that he was surprised at how few carmakers build “serious” electric vehicles during Tesla’s annual meeting earlier this month, he disclosed that he has plans to do “something fairly significant on that front,” which he said would be controversial with respect to Tesla’s patents.

The carmaker is planning to hike sales of the Model S sedan by over 56 percent in 2014 by through expansions in China and other global markets.

Musk has remarked that Tesla’s target of offering lower-priced EVs within the next three years relies on the battery “gigafactory” that would serve well to ease limitations on production.

Tesla has already has worked other carmakers to help bring EVs to market. In fact, Tesla has supplied battery packs to Toyota and Daimler. Tesla sold 3,467 Model S units in the first four months, according to JATO Dynamics market researchers.

The new Tesla Model S is heralded as the first all-electric sedan as well as an evolution in automotive engineering. It has managed to set new standards for the modern car by combining performance, efficiency and safety – as evidenced by the car earning the highest possible safety ratings. These are backed by the fact it boasts of the longest range of any electric vehicle, with its capabilities just getting better thanks to over-the-air software updates.

Thanks to Tesla’s platform, the battery of the Model S is located on the floor, allowing the electric sedan to have a very low center of gravity, an attribute that helps minimize the risk of rollover while enhancing both handling and performance. This lower center of gravity is helped by the fact the new Model S has its distinct electric drivetrain placed beneath it.

Furthermore, the safety of the new Model S is boosted by the absence of a conventional engine on the front bay. This gave the new Model S a crumple zone larger than other performance sedans, allowing it to better absorb the impact of a front collision. Both the NHTSA and Euro NCAP have attested to the safety of the Model S by awarding the sedan with the highest safety ratings possible. Moreover, after tests in the United States, the Model S was able to set a record of the lowest likelihood of occupant injury.

The new Model S is laden with an array of standard active safety features like lane departure warning, collision warning, blind spot detection and automatic emergency braking. These are backed by optional convenience elements like autosteer, autopark, traffic-aware cruise control and summon.

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Topics: tesla, europe, factory

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