Electric sportscar maker Tesla Motors Inc. plans to open its showroom in Paris by the end of the month in time for the Paris Motor Show. This will be Tesla’s 14th store around the world.
Based in Palo Alto, Calif., Tesla actually only has one product -- the Roadster electric sportscar. It is an elite, niche product that is priced at $109,000 in the US and cost even more in other countries.
Tesla believes that to increase sales, the car has to be displayed in locations that have many wealthy consumers and car enthusiasts.
The American carmaker aims to put up more stores in Tokyo and in Washington, D.C. Steering Tesla’s sales strategy is George Blankenship, who is credited for Apple Inc.’s retail store strategy.
Blankenship aims to develop a similar cool factor for this business. He will be speaking about Tesla’s sales strategy on Oct. 1 at the Paris Motor Show.
Tesla boasts that 1,300 Roadsters have been sold to date, 143 of which were sold in the second quarter. It can be recalled that Tesla had a plan to build a production plant in New Mexico to make its all-electric car, a project that could create 400 initial jobs.
But in 2008, Tesla withdrew from an agreement to build a $35 million plant on Albuquerque's Westside. Instead, Tesla opted to produce the vehicle in California.