Tesla Motors is planning to open over 30 new service centers and stores in Europe, expecting a surge in demand in the region and Asia, which may rise to almost twice those in North America by the end of 2014, according to a statement by the carmaker. Tesla disclosed it will launch right-hand-drive versions of the Model S sedan in the United Kingdom and offer leasing and financing schemes in Europe.
"Growing international sales is a crucial part of the plan for the Tesla, but it won't be easy," remarked Ed Kim, vice president of industry analysis for consultant AutoPacific. "Both in China and Europe, many potential customers may not have access to charging infrastructure that's as good as here in North America."
The Elom Musk-led carmaker is expecting over a 55-percent climb in global sales in 2014 and has disclosed plans to invest up to $5 billion to build what it dubs a "gigafactory" in the United States. The facility would allow Tesla produce cheaper versions of its cars, possibly doubling its global market share to about 1 percent, remarked Adam Jonas, a Morgan Stanley analyst.
In 2013, Tesla delivered almost 22,500 EVs. The Tesla Model S has a starting price of $71,000 in the US. The carmaker also sells them in Belgium, Denmark, Germany and Switzerland. Musk told Bloomberg in January that he would travel in China in late March to promote the brand.