Tesla working on its third model line, a rival to the Bmw 3-Series

Article by Christian A., on July 12, 2012

Tesla is currently working on its third model line, which is expected to compete with the BMW 3-series. Franz von Holzhausen, Tesla’s chief designer, said that the first of the new models, may have its launch as early as 2015. Tesla has begun deliveries of the new Model S saloon. It’s likely that the Model S-based Model X SUV will enter production in late 2013.

Von Holzhausen said that the third model will continue to bring down the price point as quickly as possible. He said that the new entry-level car has a target price of $30,000. Von Holzhausen said that the new model’s styling is more distinctive than the relatively conventional Model S. He said that the company will become more experimental as the brand is developed.

He said that the cars need “some personality.” The Tesla platform, which places the batteries in a 10cm-high stack under the cabin floor, provides a lot of flexibility, says Autocar. Von Holzhausen said that there are many ways to use the platform. He said that there’s a time and place for the company to build something around a pick-up. He added that torque of an electric motor will be perfectly suited for this market.

Come to think of it, the BMW 3-Series Sedan paved the way for the so-called compact sports sedan segment. With this fact and the continued evolution of the BMW 3-Series Sedan, the model became a representative of the premium brand’s prosperous mix of elegance, dynamics and sportiness. This is further evolved and developed by the new generation of the BMW 3-Series Sedan, with a significant increase in dimensions. While it is larger than the previous model, the new BMW 3-Series Sedan still features and enhances its distinctive lines, sweeping bonnet and set-back greenhouse, as well as short front overhang and long wheelbase.

On the front, the new the BMW 3-Series Sedan is defined by a wider take on BMW’s signature kidney grille, a feature that helps highlight the wide stance of the car. This upright forward-slanting grille is flanked by twin headlights (featuring corona rings when xenon headlights are availed) that help make the new BMW 3-Series Sedan appear more imposing. Since the headlights extend to the border of the kidney grille, these frontal elements seemingly form a single visual unit, thereby further emphasizing the sedan’s already broad stance. Located just above the headlights of the new BMW 3-Series Sedan are LED accent lights, which appear like eyebrows.

Further emphasizing the wide and low stance of the new 3-Series Sedan is its wider track (plus 37 mm on the front and 47 mm at the rear) as well as the wedge shape of the car’s new 3-Series.

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