The recession was a blessing for digital marketing, says Ford’s Jim Farley

Article by Christian A., on August 29, 2010

The recent financial crisis has led to the creation of new opportunities for digital marketing, according to Ford marketing boss Jim Farley who spoke at the Advertising Age Digital Conference. He said that in this kind of economy, everything would have to work.

He claims that if the economy didn´t make a dive then everyone wouldn´t have been able to experiment the way that they have. He said further that Ford's production quality online has been better than its broadcast.

Farley, who is Ford's group vice president of global marketing, regards the experimentation that he mentioned earlier to be the democratization of marketing and that it is actually the most important transition the company is making.

Ford, which has long advocated for the turning over of the brand to consumers, has brought this belief not only to the digital space but through its TV spots as well.

Many have given the TV spots that featured real Ford owners plenty of positive reviews. Farley said that with these customers telling their stories, the company has earned credibility.

Farley said that Ford is also rethinking the manner that it approaches media planning. He said that the upfront media buys have left him feeling that there is something not quite right about spending huge money on traditional broadcast media just to get frequency.

Topics: ford, marketing

If you liked the article, share on:

Comments

Recommended

Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Here are some things that potential buyers of the Ford F-150 and Ford Expedition could look forward to for the 2018 model year. The 2018 models of the F-150 pickup...
by - August 15, 2017
We first saw the McLaren 720S earlier this year when it made its debut at the Geneva Motor Show, and we all agree that it is a beautiful car. But...
by - August 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries