The Stig dramatically returns this autumn on the BBC 2 Top Gear programme. He is seen driving Aston Martin’s yet to be unveiled AM Vanquish. The driving icon is at the center of a new action-packed TV commercial that features the largest, boldest and bravest Top Gear Live stage in the UK on Oct. 25-28 at Birmingham’s National Exhibition Centre.
The ad, which is 30 seconds long, will be broadcast on both terrestrial and satellite channels in the coming weeks. It premiered on Dave on September 3. The Stig is observed behind the wheel of the Vanquish, which boasts a maximum speed of 183mph. The car will be featured at next month’s Top Gear Live together with The Stig as well as the TV show’s three presenters (Jeremy Clarkson, Richard Hammond and James May).
The ad is filmed inside the NEC. It involves a Top Gear Live Stunt Team member who performs two-wheel tricks on a motorbike as The Stig power slides the 565bhp V12-powered Vanquish around a strongly branded container, which is a symbol of the launch of the all-new Top Gear Live show. The audience expects nothing less than mind-blowing live performances and an exciting range of interactive and static displays.
The Stig impresses with his driving while Clarkson has prepared the sound track and invites fans to join the three presenters while kicking off the greatest live motoring event in the world. Top Gear Live will have both the live Arena and Track shows. This is also where Aston Martin’s newest £189,995 flagship model will make its debut.
Aston Martin’s position in the automotive world is well-placed thanks to many factors, including the beauty of its cars. The carmaker’s customers – both past and present – could attest to the splendid elegance of Aston Martin cars through the years. Now, Aston Martin’s design team led Design Director Marek Reichman has been tasked to design a new creation that would reinterpret the marque’s styling principles.
This new commission – for a new Aston Martin AM 310 Vanquish – had Reichman’s team work hard in penning a modern day interpretation of the Vanquish by adopting the exterior lines of one of Aston Martin’s classic grand tourers. The design language found in the One-77 has been further evolved and merged with the likewise iconic AM V12 Vanquish. And when these stylish cues from the One-77 are blended with those in the AM V12 Vanquish, the resulting product is the new Aston Martin AM 310 Vanquish.
As commissioned, the Aston Martin AM 310 Vanquish has retained the imposing presence of the AM V12 Vanquish, although it has been represented in a more functional and more refined package. Since it also adopts an aggressive body language similar to that of the AM V12 Vanquish, the new AM 310 Vanquish revives the spirit of the older model. However, the new AM 310 Vanquish features a leaner and more elegant body that underscores its true dynamics. Since its design language was heavily influenced by the One-77, it is specified with flowing waistline, curvaceous and solid form, elongated side strakes, LED light blade rear clusters, and the new rear Aero Duct.
Interestingly, the new AM 310 Vanquish is now considered as the top-of-the-range model at Aston Martin, save for the One-77 supercar and the V12 Zagato.