Fashion designer John Varvatos has built two Chrysler 300C models that will be offered to the public. Last March, Varvatos partnered with the automaker to make a unique 300S for an auction that benefited the Stuart House. They had so much success that they have to decided to make two more. The first is a limited-production 300C John Varvatos model that is inspired by a ‘Detroit-tough’ attitude.
The second is the 300C John Varvatos Luxury Edition with its exclusive interior finishes and exterior accents that have a Platinum Chrome finish. Beginning with the Limited Edition model, the 300C will be offered with a one-of-a-kind Phantom Black tri-coat exterior paint job that will be enhanced even further with a Titanium-finished grille surround, Titanium Chrome Chrysler ‘wing’ badge, and Black Chrome grille blades.
The vehicle appears bolder due to slight revisions on its front bumper as well as its bigger air inlets and Black Chrome grille blades and Titanium-finished accents. The sedan is fitted with 20-inch wheels while the LED taillights are blackened.
The Pewter Metallic leather seats carry an embossed John Varvatos’ logo, which feature a distinct Diesel Gray and black pattern Varvatos stitching. It has a specially-designed gauge cluster that seems to have been influenced by the designer’s latest timepiece that has a Pearlescent White face and Charcoal Black Metallic bezels.
We could expect showrooms to have the limited-production model in the first quarter of 2013. Meanwhile, the Luxury Edition is available with an interior of either monotone black or exclusive Dark Mocha with black Poltrana Frau ‘Foligno’ leather. The steering wheel is covered in leather in the matching shade. The interior is enhanced further with the die-cast paddle shifters and unique chrome accent ring. Its appearance becomes even more stunning with its use of hand-sanded Natural Pore Mocha with a matte finish.
Chrysler 300C John Varvatos Limited Edition offers a distinctive interior marked with an exclusive level of style and craftsmanship as “Imported from Detroit.” Featuring an interior laden with dark colors and exotic materials, this limited edition extensively employs exotic Poltrona Frau black leather with Diesel Gray accent stitching, as complemented by Titanium, Charcoal Hydrographic Wood and Gloss Black finished accents.
The limited edition also features John Varvatos logos that are de-bossed on Pewter Metallic leather seats, as tailored with Diesel Gray and black pattern Varvatos stitching. The limited edition also features exclusively designed gauge cluster and clock that come with Pearlescent White face and Charcoal Black Metallic bezels – cues found in John Varvatos’ latest watch design. In addition, the Chrysler 300C Varvatos Limited Edition comes with a hand-stitched heated steering wheel with Diesel Gray thread and Titanium Chrome accents.
Chrysler plans to build just 2,000 examples of the 2013 Chrysler 300C John Varvatos Limited Edition, each of them already serialized when they reach dealerships in the first quarter of 2013. Only 2,000 vehicles will be built with each of them being serialized.
John Varvatos was launched in 2000 as a collection of tailored clothing and sportswear for men. Its product range now covers entire men’s lifestyle -- bags, belts, eyewear, men’s fragrances, footwear and limited edition watches. The CFDA has recognized John Varvatos three times -- an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005).
In 2007, GQ named John Varvatos as “Designer of the Year.” John Varvatos’ network includes hundreds of freestanding boutiques across the United States, online sops and department stores across the world. These outlets also include John Varvatos’ famous 315 Bowery boutique in New York City.