Tomomi Nakamura is Subaru of America CEO starting April 1

Article by Anita Panait, on March 7, 2014

Subaru of America Inc. has appointed Tomomi Nakamura as its new Chief Executive Officer effective April 1, 2014. He will be replacing Takeshi Tachimori, who will be returning to Japan to take charge of global sales for Subaru parent Fuji Heavy Industries.

Tom Doll, president of Subaru of America, said in a statement that Tachimori led Subaru’s business in North America as exemplified by consecutive sales records. Doll added that the carmaker is looking forward to Tachimori’s continued work in the market.

Subaru is only auto brand to post five consecutive years of sales growth in the United States, including back-to-back surges of 26 percent in 2013 and 2012. Most of Subaru’s gains were contributed by new or redesigned crossovers such as the XV Crosstrek and the Forester.

Subaru sold 424,683 units in the US in 2013. In February 2014, Subaru saw its sales leap 24 percent to 34,909 in an overall flat market. Nakamura joined Fuji Heavy in 1982 and was most recently a senior general manager of the Subaru Global Marketing Division. He will become the chairman of Subaru of America. Doll is both president and chief operating officer of Subaru of America.

Subaru has been marketing its vehicles in the US through Subaru of America, Inc., which was established by Malcolm Bricklin in 1968 in Bala Cynwyd, Pennsylvania. Aside from selling Subaru-branded vehicles, Subaru of America also markets and distributes Subaru parts and accessories. Subaru of America was fully acquired by Fuji Heavy Industries in 1986. This prompted the transfer of the headquarters of Subaru of America from Bala Cynwyd, Pennsylvania to Pennsauken, New Jersey and then Cherry Hill, New Jersey.

Subaru is actually the auto making division of Fuji Heavy Industries, a Japanese conglomerate with businesses in both the auto industry and the aerospace sector. Fuji Heavy Industries traces its roots to the Nakajima Aircraft Company, a company that built airplanes in World War II. Fuji Heavy Industries was incorporated on July 15, 1953, as formed through the merger of five Japanese companies: Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo.

Following its incorporation, Fuji Heavy Industries established a company that would focus on auto production. This company was dubbed as Subaru, which is the Japanese term for the Pleiades open star cluster, also known as Seven Sisters and Messier 45. GM used to have a stake in Fuji Heavy Industries, but had sold it to Toyota and the open market.

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