Toyota aims to build 9.9 million vehicles in 2013

Article by Christian A., on December 19, 2012

Even as Toyota Motor Corp.’s domestic production was reduced, it will not revise its global output target for 2013. It remains at 9.9 million vehicles, according to the Nikkei business daily. Toyota seeks to make 5.6 million Toyota and Lexus brands outside Japan in 2013, higher by more than 6% from its 2012 goal.

The report also said that in Japan, it will build 3.1 million vehicles, which is 10% lower than this year's target. What remains of Toyota’s production will come from subsidiaries Daihatsu Motor Co and Hino Motors Ltd. In addition, Toyota lowered its Japanese sales target to 1.36 million units for 2013, about 20% lower than the forecast for this year.

It’s likely that the Japanese new-car market will contract in 2013 since subsidies for environmentally friendly vehicles have run out. It’s probable that Toyota’s global group sales will reach a record 9.7 million units for 2012, exceeding the 9.37 million units sold in 2007. As a result, Toyota will again be the world's No. 1 automaker.

It ranked third in 2011. Toyota had lowered its group-wide production projection for calendar year 2012 to 9.89 million units because of falling car sales in China following a territorial dispute between the two Asian countries. The anti-Japan protests last September prompted Toyota to cut production in China by 40-50%. It added that the company aimed to sell a million vehicles there in 2012.

The chemistry to Toyota Avalon’s new formula is improved in order to create a more compelling and convincing sedan which helps in changing the generational appeal of the product and in representing the brand’s exciting new design and product directions for future models.

General Manager of Toyota Division and Group Vice President Bill Fay said that this latest version of Avalon is set to showcase the brand’s car-building competence and instill the Avalon plaque with all new levels of thrill, refinement and dynamic capability. It is also a widely improved product that made use of the company’s best car-building resources in the market to aid in making this superlative sedan a statement.

Avalon’s Chief Engineer Randy Stephens said that this new version of Avalon intends to show to the entire industry that ‘Toyota is Back!’ It is also expected to lead the criterion for grand styling, great handling performance as well as premier and finest technologies as it combines innovation, dedicated styling and a whole new level of craftsmanship in order to get Toyota to the very competitive segment of premium mid-size sedans.

Topics: toyota, production

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