Toyota bets on strong surge in US demand for small pickups

Article by Christian A., on December 7, 2014

The sales growth for small-pickup trucks has been a flat one, but Toyota Motor Corp. remains confident that the segment will expand as these vehicles become in demand. Bill Fay, general manager of the Toyota division, told Automotive News in an interview that the launch of new models in the small-pickup segment will spur interest and demand.

“With the new entries coming in, the market should expand,” Fay said. Toyota is planning to unveil a redesigned Tacoma truck at the upcoming Detroit auto show in January 2015 and Toyota is working to hike its production. To build more Tacomas, Toyota will have its Baja California site in Mexico implement a three-crew, three-shift production in April.

General Motors also recently relaunched its Chevrolet Colorado and GMC Canyon small pickups for MY2015. The Tacoma saw its sales for the first 11 months of 2014 drop 4 percent to 140,747 units, but is still dominating the segment with a 66-percent share. Carmakers sold 2.7 percent more small pickups in the period to 214,523 units.

On the other hand, carmakers sold 6.6 percent more full-size trucks in the first 11 months of 2014 to 2.1 million units. According to Bob Carter, senior vice president of Toyota’s sales operations in the US, the Japanese carmaker is still undeterred and doesn’t regard the Tacoma launch and production hike as “risky moves.

He remarked that dealers have requested for more Tacomas, adding inventories have reached a 20-day supply. Carmakers usually prefer to offer full-size trucks since they generate bigger profits. Because of that these vehicles are usually donned with the latest innovations and are getting a large chunk of the marketing budget.

If you liked the article, share on:

Comments

Recommended

McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
While Honda’s new 2018 HR-V will be rolling out at the dealerships with just a few updates, the company is certainly not giving up its spot as the best-selling vehicle...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries