Toyota blasts off multimedia campaign for 2015 Camry

Article by Christian A., on October 8, 2014

The multimedia campaign for the refreshed 2015 Toyota Camry will jump off with two 30-second ads on NBC's "Sunday Night Football" telecast. According to Toyota, the campaign – entitled "One Bold Choice Leads to Another" -- is targeted at the "transcultural mainstream" and is slated to run through March 2015.

Toyota Total, the carmaker's multicultural marketing team, created the ad campaign. Total Toyota is comprised of five agencies -- Saatchi & Saatchi Los Angeles, Burrell Communications, Conill, InterTrend Communications and Zenith – thereby placing the carmaker’s multicultural marketing initiatives under one umbrella.

The Camry campaign will be Toyota Total’s first and will highlight the best-selling car in the United States. Toyota also claims that it is the No. 1 auto brand among Hispanics, African- and Asian-Americans.

The campaign will feature six ads as well as print and radio elements. It will also feature interactive and experiential programs that will reach out to smaller and more specific audiences. The campaign will sponsor of the DramaFever Awards, which caters to international TV shows like those from South Korea.

Camry will also sponsor a branded "Bold and Beautiful" award. The Camry aims to continue holding onto its crown as the best-selling car in the US – a position it has held over a decade. Sales of the Camry surged 5 percent in the first nine months of 2014 to 334,978 units, according to the Automotive News Data Center.

If you liked the article, share on:

Comments

Recommended

A lot of people have been questioning BMW’s design direction lately, albeit the beautiful Z4 concept and the alluring 8 Series concept are excluded from this narrative. This began after...
by - September 20, 2017
We first saw the Galibier Concept eight years ago when Bugatti unveiled it. But today, it seems like they still have not given up on the development of an ultra-luxury...
by - September 20, 2017
With all the hype surrounding the Dodge Challenger SRT Demon, it seems that it will be one of the most successful vehicles from the automaker even before it hits the...
by - September 20, 2017
McLaren Special Operations’ (MSO) latest project pays tribute to the racing homologation car from 1997 - that is the F1 XP GT “Longtail”. Today, they have styled six new McLaren...
by - September 20, 2017
Alfa Romeo’s much anticipated launch of a new larger sedan has been put off by at least three more years as reported by Automotive News. What was supposed to arrive...
by - September 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries