Will the Toyota Century ever leave Japanese soil?

Article by Christian A., on November 2, 2017

The Toyota Century’s design may look like it is a little behind our generation, which has caused a rift among customers, but that’s what makes the Century what it is. In fact, there are some people who love this model because of its retro design, as it truly stands out from most full size luxury sedans from the current generation. Too bad for fans outside Japan, the third-generation Century will only be exclusive to the Japanese market, but we are hoping that the next generation makes its way out of its homeland.

Why are we hoping for this all of a sudden? Well, during the 2017 Tokyo Motor Show, Top Gear UK was able to interview a Toyota spokesperson, and it was revealed that the automaker is actually keen on bringing the Japan-exclusive Century to other countries - though they did not specify which ones. It will also depend on the demand it has, of course. That’s definitely good news for those who have always wanted a Century in their garage. But we should not be too excited as this has not been confirmed yet, and is currently just a consideration being made. The automaker’s goal is to sell around 600 units annually in Japan. And with that being said, figures should be significantly lower in other regions where the car is not as well known.

But honestly speaking, we think that the Century may not do as well in Europe and the United States compared to its home country. Who would pay a fortune for a 2018 model year Century, when you are in a country dominated by the German trio, namely the S-Class, 7 Series, and the A8, as well as the Lexus LS?

The Century is definitely an iconic model with its beautifully finished seven-layer paint on the outside, and dressed entirely in wool (yes, and I mean 100% wool) on the inside, reminding us of Toyota models from decades ago. There are also massaging seats and a 20 speaker stereo, and even a magazine rack. It definitely is the epitome of luxury. But we are not sure whether these features will still lure customers from our generation, with the aforementioned rivals it has. The last Century was actually sold about 20 years ago, and we think that it had even better features like the V12 engine, where the 2018 version will only be carrying a hybridized V8.

If in case the 2018 Century will never be sold outside of Japan, we just hope that the automaker brings it to international auto shows in Europe and in the United States so we could see it personally. Because the closest we could get to it now is through images in the internet.

Source: topgear.com

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Topics: toyota, luxury car

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