Toyota design chief Tokuo Fukuichi brings non-convention to board and Lexus

Article by Christian A., on September 30, 2014

In an automotive world where companies’ board members and executives are typically engineers and sales gurus, an auto designer being elevated to the top seems atypical, non-conventional and does not follow the norm. But that is just what Toyota wanted – a non-conventional leader that could inspire some risk-taking and creativity while prompting engineers as well as marketers to think of design as a vital path to success.

Here comes Tokuo Fukuichi, Toyota’s global design chief who in June was promoted as a member of its board and as president of Lexus. He is described a creative yet free person who considers brainstorming in the sauna as an important part of his daily work regimen – opportunities to do such should have become limited as he takes on the new and more challenging role. But the opposite came true.

With more responsibility on his shoulders, Fukuichi now wants to work more while on a bathtub. In fact, he says that he has a rule that if there's no new work after 5:30 pm, he would leave the office and does the same things he does while still Toyota’s global design chief.

He noted that his personal life hasn't changed just because he has been appointed to Toyota’s board. Fukuichi now is the first designer sitting on Toyota’s board and the first designer to lead Lexus – position usually not reserved designers.

John Manoogian, a professor of automotive design at the College for Creative Studies in Detroit, remarked that the fact that Toyota is including design at the 'big table' is quite significant.

If you liked the article, share on:

Topics: toyota, lexus

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019