Toyota design chief Tokuo Fukuichi brings non-convention to board and Lexus

Article by Christian A., on September 30, 2014

In an automotive world where companies’ board members and executives are typically engineers and sales gurus, an auto designer being elevated to the top seems atypical, non-conventional and does not follow the norm. But that is just what Toyota wanted – a non-conventional leader that could inspire some risk-taking and creativity while prompting engineers as well as marketers to think of design as a vital path to success.

Here comes Tokuo Fukuichi, Toyota’s global design chief who in June was promoted as a member of its board and as president of Lexus. He is described a creative yet free person who considers brainstorming in the sauna as an important part of his daily work regimen – opportunities to do such should have become limited as he takes on the new and more challenging role. But the opposite came true.

With more responsibility on his shoulders, Fukuichi now wants to work more while on a bathtub. In fact, he says that he has a rule that if there's no new work after 5:30 pm, he would leave the office and does the same things he does while still Toyota’s global design chief.

He noted that his personal life hasn't changed just because he has been appointed to Toyota’s board. Fukuichi now is the first designer sitting on Toyota’s board and the first designer to lead Lexus – position usually not reserved designers.

John Manoogian, a professor of automotive design at the College for Creative Studies in Detroit, remarked that the fact that Toyota is including design at the 'big table' is quite significant.

Topics: toyota, lexus

If you liked the article, share on:

Comments

Recommended

Bimmerpost has posted several cool pictures of the new BMW G30 540i and the new G31 generation BMW 5-Series Touring, with both wearing the brilliant Rhodonite Silver Individual colour. The...
by - October 23, 2017
A few years ago, Lotus tried to take on Porsche. They had a five-car plan to go against competitors like Ferrari and Aston Martin. Though it did not go well,...
by - October 23, 2017
To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries