Toyota Motor Corp. is expecting a year-on-year surge in vehicle sales in the United States in May 2013, boosted by improved figures at its Prius hybrid line. The carmaker posted a 12-percent year-on-year decrease in sales of the Prius in the first four months of 2013, bringing the numbers not on pace for a full-year sales target of 250,000 units.
Toyota spokeswoman Carly Schaffner, however, said that May 2013 sales of Prius hatchbacks, v wagons, c subcompacts and a plug-in version will surpass the figure posted a year ago, which was at 21,477 units. Toyota was the only one of the six best-selling carmakers in the US to post a drop in sales in April 2013, as its deliveries fall 1.1 percent year-on-year, no thanks to decline in sales for Prius and Camry sedans.
The Japanese carmaker has remarked that lower fuel prices in the US this year have hurt demand for the Prius. Bill Fay, Toyota's group vice president for US sales, remarked in April 2013 that the carmaker would launch a new Prius TV ad campaign in June to boost demand for the vehicle line. Schaffner said the program will run for six weeks, starting in mid-June.
For Toyota, the Prius c is seen to be a gateway product to the Prius Family. This model is fitted with the cutting-edge drivetrain and equipped with in-car technology packed in a fuel-efficient subcompact car showing a smart design. There is no doubt that this vehicle will attract the younger demographic who prefers such characteristics.
Toyota said that the Prius c is expected to deliver superior maneuverability in urban areas while also bringing with it driving dynamics that are truly engaging. Toyota also revealed that there will be four trim levels to be offered with the Prius c. Each will have the equipment, features, and improved capability that customers know have that captivating value proposition.
It comes with standard features like the Multi-Information Display and hands-free Bluetooth controls and the tilt-telescopic steering wheel with audio. Automatic climate control is also present as well as the remote keyless entry that comes with illuminated entry. When it comes to the proportions of the Prius c, it becomes clear when compared with the midsize Prius Liftback and its familiar dimensions.
Unlike the Liftback, with overall length of 176.4 inches, the Prius c is shorter by 19.1 inches at 157.3 inches. In terms of weight, the Prius c is lighter by 542 lbs., measuring 2,500 lbs. compared to the Liftback which stands at 3,042 lbs.
Given that the Prius c is lighter and smaller, there was a need to make some changes to the Hybrid Synergy Drive in order to adapt it to this platform. As such, each of the major elements of this system were redesigned in order to lower the scale and the weight while also enhancing the efficiency.