Toyota Motor Corp. had a 14% production loss in North America last year – its second-worst overall figure ever since production started in this continent in 1986. In 2011, Toyota and its joint ventures produced an overall figure of about 1.26 million units in North America. Meanwhile, it had an output of 1.46 million vehicles in 2010, according to the Automotive News Data Center and Toyota.
In comparison, most automakers experienced a climb in production in 2011 in North America, particularly the Detroit 3. Chrysler Group increased by 27%; Ford had a 12% rise; and General Motors rose by 10%.
Meanwhile, a 35% in production rate in North America was reported by Hyundai-Kia while Nissan reported a 16% climb. Honda Motor Co. is the only other carmaker whose production in North America had a major drop last year, decreasing by 14% to 1.1 million units from almost 1.3 million units in 2010.
The overall North American production rose by 10% in 2011 to almost 13.5 million units from around 12.2 million vehicles in 2010. Toyota and Honda were affected the most by the March disaster in Japan, leading to significant production delays. There were further delays due to the flooding in Thailand.
The 14% North American production drop that Toyota experienced last year is a very minor improvement over a record drop of 15% in 2009, which is when Toyota produced just 15% in 2009, when Toyota made about 1.23 million units after the U.S. and global financial crises.
Toyota manufactures 12 models in North America: the Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sequoia, Sienna, Tacoma, Tundra, Lexus RX 350 and Venza. Actually, Toyota’s plant in Princeton, Ind., is the only one in the U.S. that had an increase in output.
This plant produces the Sequoia, Sienna and Highlander. Highlander production increased by almost 15,000 units, exceeding the 11,000-unit production decline for the Sequoia and Sienna combined.
Toyota Avalon received a major boost for the year 2013. Toyota has created a more efficient and credible sedan by modifying its chemistry to draw a more exciting and appealing new design. The Japanese automaker has taken a leap of faith to be able to shift to a new direction for their future products.
Toyota Group Vice President and General Manager Bill Fay proudly introduced the 2013 Avalon as a great combination of Toyota car-building prowess and a new level of excitement, dynamic capability and refinement. The car is designed by Calty Design Research in Newport Beach, California and Ann Arbor, Michigan and built by the engineering expertise of the Toyota Technical Center-Ann Arbor (TTC-AA). The end result is an upgraded Avalon, a product that has received nothing but the best of Toyota’s in-market car-building resources. It is a world-class sedan that will surely leave its legacy for years to come.
New Avalon is Toyota’s way of showing the world that they are back in the game. According to Avalon’s chief engineer Randy Stephens, the 2013 Avalon aims to become the leader in styling, handling performance and will display the highest and best level of technologies that has ever been used in a sedan.
In order for the new Avalon to rise amongst its competitors in the premium mid-size segment, Toyota combines passionate styling, innovation, and a higher level of craftsmanship. As much as its exterior is concerned, Calty redesigned it with a more athletic look to draw more customers and to change their perception of a sedan. The 2013 Avalon boasts of a more dramatic styling unlike its previous models.