Toyota has a new tag line for its advertising campaign in the US: “Let’s Go Places”

Article by Christian A., on September 13, 2012

The new tag line of Toyota’s advertising campaign in the U.S. is "Let's Go Places," replacing its slogan since 2004 of “Moving Forward.” At the national dealer meeting that Toyota held in Las Vegas, Toyota Motor President Akio Toyoda unveiled the new tag line, which stands for its commitment to offer products that are more exciting.

He also pledged to invite customers to participate in molding the company’s future. This announcement comes after the 31% sales increase in the U.S. of the division until August and a three-year period wherein the company struggled against the impact of recalls, national disasters, and the recession. Toyota will formally introduce this tag line on Dec. 31 during the launch for the redesigned 2013 Avalon full-sized sedan.

In a statement, Bill Fay, Toyota Division general manager, said that the phrase is “energetic, aspirational, inclusive and very versatile," and expresses a dual meaning of travelling and going off on an adventure, while also talking about optimism and the likelihood of having innovation that helped people's lives. The tag line was created by Toyota and its advertising partners: Saatchi & Saatchi, Dentsu America, Conill, Burrell, Intertrend and Grieco Research.

Toyota’s previous tag lines include: 1975 to 1979 -- "You asked for it. You got it"; 1986 to 1990 -- "Who could ask for anything more?"; and 1997 to 2001 -- Toyota. Everyday," which used the Sly and the Family Stone song "Everyday People.” A very popular tag line is the 1980-86 slogan -- "Oh, What A Feeling," which showed owners jumping for joy about the vehicles they just bought.

Starting in 2013, Toyota will use "Let's Go Places" in its national and regional advertising, engagement, communications and digital marketing. For the year 2013, seven new or redesigned vehicles will be introduced by Toyota Division and its Scion youth brand.

If you liked the article, share on:

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019