Toyota reached the 10-million-unit mark on hybrids

Article by Christian A., on February 21, 2017

After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit sales has already reached the 10 million mark. That's right folks: Toyota managed to sell 10 million hybrid cars around the world!

The historic numbers began in December 1997 after Toyota launched the Prius, the world’s first hybrid mass produced passenger car. Now after twenty years and also on its 4th generation entry, the new Prius happens to be the first to be using the brand’s TNGA (or the Toyota New Global Architecture).

Needless to say, the new global vehicle platform has been very significant to Toyota’s latest achievement. Towards the end of April in 2016, the company has sold over 9 million hybrids before eventually reaching the 10 million milestone in less than a year.

Toyota is currently available in over 90 different countries worldwide, with 34 different hybrid models including its sub-models and variants. The Prius is of course the company’s top selling hybrid vehicle to date.

In a press release, Takeshi Uchiyamada, Toyota’s Chairman of the Board recalls the first time they launched the hybrid vehicle, and said people had no idea what hybrid means back then. In fact, the first people who drove Toyota’s hybrid were even labeled as “geeks” by the mainstream.

Uchiyamada expressed his gratitude to the first Prius owners because if not for them, the Prius would not be known like it is today. Also, the “Father of Prius” expressed his heartfelt gratitude to all the new customers that helped them reach the 10 million hybrid sales.

At the same time, he recognized the importance of “global environmental issues” saying the company is continuing to work together in order to fulfill their commitment. For the first time in 2015, the Japanese car brand has publicized its “Toyota Environmental Challenge 2050”. It is basically an effort toward reducing the car’s harmful effects to the environment.

It comes as no surprise why until today, Toyota continues to strive in further increasing their environment-friendly vehicle lineups. Toyota believes this can be achieved by coming up with series of fuel combinations through hydrogen cells and batteries.

As of January 31st, Toyota estimated it has saved at least 29 million kiloliters of fuel and about 77 million lesser tons of CO2 emissions. With these results, it seems that more people are now seeing the advantage of hybrids as compared with conventional gasoline powered cars. Well done Toyota!

Press Release

Worldwide Sales of Toyota Hybrids Surpass 10 Million Units

Toyota Motor Corporation is proud to announce cumulative global hybrid vehicle (HV) sales of 10.05 million units as of January 31, surpassing the 10 million unit mark1. More than a numerical milestone, this demonstrates the staying power of a technology that is now emerging as a mainstream solution to reduce greenhouse gas emissions and other pollutants.

Helping to mitigate the environmental effects of automobiles has long been a priority for Toyota. Based on the stance that environmentally friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has encouraged the mass-market adoption of hybrid vehicles across the globe. Toyota launched the Coaster Hybrid EV in August 1997 and the Prius―the world's first mass-produced hybrid passenger vehicle―in December of the same year. Since then, Toyota hybrid vehicles have received tremendous support from consumers around the world. This latest milestone of 10 million units was achieved just nine months after total sales reached 9 million units at the end of April 2016.

As reductions in greenhouse gas emissions increasingly became a problem of global magnitude, the first generation Prius represented Toyota's response to the resource and environment-related issues of the twenty-first century. The Prius development team was convinced that, whatever the results of their efforts, the development of a hybrid vehicle was essential for the future, and that they had to do what was necessary rather than what was simply possible. With this in mind, the team unveiled the world's first mass-production hybrid passenger vehicle to the world. The Prius proved so popular with customers that it became a byword for an "environmentally friendly vehicle." The Toyota Hybrid System (THS), which was incorporated in the first generation Prius, evolved into THS II in 2003, and was thereafter rolled out in a wide range of Toyota vehicles. The fourth-generation Prius, which became the first vehicle to be built on Toyota New Global Architecture (TNGA2), was developed not only with environmental performance in mind, but also with outstanding driving performance for customers wanting to purchase a car that was fun to drive.

Toyota launched its first hybrid vehicle 20 years ago, and the circumstances surrounding environmentally friendly vehicles have since changed dramatically. The growing popularity of the Prius led to the creation of a new customer standard of choosing cars based on their environmental performance. As the number of companies developing and launching hybrid vehicles increased, so a new segment of "hybrid vehicles" was established. In addition, now that customers around the world are opting to purchase hybrid vehicles and other fuel-efficient vehicles, the entire automobile industry has been able to contribute to the solution of global environmental problems. Having passed the 10 million vehicle milestone, Toyota will continue to create ever-better cars for its customers.

"When we launched Prius, no one even knew what a hybrid was. Those who drove it were called geeks or other names. Today, thanks to those early adopters who gave Prius a chance, hybrids have grown in popularity, and have ridden a wave of success out of the unknown and into the mainstream," said Takeshi Uchiyamada, Chairman of the Board of Directors at Toyota and known as the father of the Prius. "We are grateful to each and every one of our customers who has helped us achieve this important milestone of 10 million hybrid sales. We are committed to continue working hand-in-hand with them to tackle global environmental issues."

As of January 31, Toyota estimates that the use of Toyota's HVs3 in lieu of conventional gasoline-powered vehicles of similar size and driving performance has resulted in approximately 77 million fewer tons4 of CO2 emissions and has saved approximately 29 million kiloliters of gasoline.

Toyota announced the Toyota Environmental Challenge 2050 in October 2015, setting challenges that it will undertake to help reduce the negative impacts of automobiles on the global environment to as close to zero as possible, and to contribute to the creation of a sustainable society. Toyota has positioned hybrid technologies as core environmental technologies for the twenty-first century. Hybrid encompasses all of the component technologies necessary for the development of environmentally friendly vehicles, from battery electric to fuel cell hydrogen vehicles, which facilitate the use of different fuel combinations, Toyota is committed to further expanding its lineup of environmentally friendly vehicles.

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Topics: toyota, hybrid, sales, record

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